Global Edition

Gary Player joins the Club Car

12.01am 6th May 2010 - People - This story was updated on Sunday, May 9th, 2010

Club Car announced a multiyear marketing agreement with Gary Player and Black Knight International to promote the companies’ respective brands throughout the world.

Under terms of the agreement, Black Knight International, which includes Gary Player Design, Player Real Estate, Black Knight Enterprises and The Player Foundation, will work with Club Car to introduce the company’s vehicles, equipment and services at courses and real estate developments where Black Knight is affiliated. Club Car also will develop strategies to promote the company and its golf car and utility vehicle lines through an association with the Gary Player brand.

“As Club Car strengthens its presence in international markets, our association with Black Knight International is a great fit,” said Robert McElreath, Club Car’s vice president of Global Marketing. “Mr. Player is admired as much for his integrity and dedication to excellence as he is for his golfing accomplishments. We like to think we have those values in common.”

Gary Player is the most successful international golfer in the history of the sport and is also a enowned golf course architect with more than 300 design projects and over 50 currently active projects throughout the world.

“We are excited to be working with Club Car especially as it moves to increase its international presence. It is quite simply a fantastic company with a team who are committed to excellence,” said Marc Player, CEO of Black Knight International.

Black Knight International

Club Car

 /  /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here