Foremost Golf, the UK’s largest retail and marketing services group, has promoted Christoph Rohner to the role of EMP Social Media Manager to oversee the group’s EMP Social Media member support service.
One of the key components of its Elite Marketing Programme (EMP), Foremost’s innovative EMP Social Media solution gives members a better way to manage their social content and interact with their audience online.
Integration with the new EMP Content System saves Foremost members further time with the necessary tools located in one central hub, allowing pro’s to easily share their local news stories across their EMP platforms.
Rohner brings a wealth of experience having worked alongside Foremost member professionals as a Marketing Editor for more than three years.
“I feel I am in a strong position going into this new role with an in-depth understanding of the golf retail landscape, as well as our members’ businesses and the specific challenges they face on a day-to-day basis,” commented Rohner.
“I’m committed to serving our members with the very best social media tools and advice, taking the solution forward with innovations like the EMP Content System and educating our pro’s on best practice.”
EMP Social Media provides the foundation for personalised and professional feeds with each individual account populated with a mix of local news, information about specific products the pro stocks in-store and entertaining content to build an engaged following.
“It’s critical to strike a balance between driving enquiries, building an online community and encouraging interaction, and the unique solution we provide is designed to help our members put their best foot forward,” added Rohner.
Andy Martin, Foremost Managing Director, added: “We aim to continually help our members with the best possible support network, and I have no doubt Christoph will continue to use his knowledge and skills to ensure we provide the very best social media solution.
“It’s a real focus area for us to empower our member professionals to take ownership and maximise the performance of their social media, while providing a framework for success in the background.
“Providing this specialised resource allows our pro’s to concentrate on coaching, fitting, retailing and playing with their members, with the ability to maintain their presence online but costing a fraction of the time.”