Global Edition

Champion Golfer Ernie Els Launches New Training App

2.12am 15th July 2013 - People

Ernie Els App promo image1Four Time Major winner Ernie Els has launched the Ernie Els Driven iPhone app in partnership with Driven Apps of New York. The iPhone training app offers customized training programs and video tutorials to help golfers improve their skills in every part of the game.

Powered by Driven Apps, Ernie Els Driven is designed to give golfers of all ages and abilities access to the tips and practice drills on which Ernie built his renowned career. Users can follow Ernie’s swing tips through high quality instructional videos, shot at 300 frames per second, and practice using the same mini games and challenges as ‘The Big Easy’ himself.

With step-by-step instructional videos and features that allow users to track and share their progress, Ernie Els Driven is the ultimate golf training tool. People can even use the swing analysis tool to compare their swing side-by-side with Ernie’s, from multiple angles. The high quality tutorials allow users to follow Ernie’s swing in slow motion, with instruction on swing fundamentals, chipping, putting, bunker shots, and much more.

On his first iPhone app, Els says, “I am asked every week by amateurs how to play specific shots and for general advice on their game, which is why we developed this app.”

Els continues, “It is great to be able to pass on some of the drills I use in my game and also some of the knowledge I have learnt in my years on the Tour. The app also gives golfers the tools they need in order to measure results so they can track their progress and success”

“The focus of Ernie Els Driven is centred around on-course instruction, and mini games that encourage repetition and facilitate overall improvement for golfers of all abilities,” says Don Saladino, Founder and President of Driven Apps. “The Ernie Els Driven App provides users with tips and swing instruction from one of golf’s greatest players, and offers drills and challenges for users to integrate these teaching points into their own practice routine at the course.”

Ernie Els Driven is now available in the App Store for $4.99.  Users who download the app will receive “The Big Easy” bundle as part of their purchase which features practice tools such as record and compare and Ernie’s metronome, as well as high quality instructional videos with Ernie, focused on chipping, putting, bunker play and swing fundamentals. After download, users will have the opportunity to purchase upgrades such as the “‘12 Open Champ” bundle, which includes instructional videos with Ernie, focused on situational shots and shot shaping.


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