Global Edition

Alliance creates largest amateur golf programme

12.25am 6th October 2006 - People

The world of amateur golf may never be the same again after the announcement of the alliance between and International Pairs. The two companies have joined forces to present the most comprehensive amateur programme of golfing events in the UK and Europe. currently run two of the most established events in the UK, the News of the World Transatlantic Team Trophy (nine years) and The Daily Express Four Man Team Challenge (seven years). Together the two events attract in excess of 10,000 players, predominantly non-club golfers.
The International Pairs, which sees tens of thousands of club golfers competing annually, is targeted purely at the established club player and the new partnership will cover all corners of the amateur golf world. Additionally, has strong ties with national media while the International Pairs has strong ties with Regional and local press.
Collectively, these events have attracted in excess of 400,000 participants since inception. director Ian Mulcrone said, “We’ve known Ross (Honey – founder of the International Pairs) for over 10 years and he has been running events for club golfers, while we were running events for non-club golfers. This is the merging of two different amateur golfing entities and the real focus is that we will have an unrivalled portfolio of events that will appeal to all amateur golfers. The idea of marketing the two events is to present a very powerful offering to sponsors which adds value to the programme and gives substantial leveraging opportunities.”
Ross Honey added, “I am delighted that an alliance has been formed between International Pairs and It’s a great opportunity to link the vast national, regional and local newspaper media networks that we have, coupled with television and radio coverage.
“The combined strength of these three events into one turn-key sponsorship solution will offer any title sponsor a unique range of opportunities that up until now have not been available to this highly sought after market.” stats:
Substantial national Media Exposure
72,000 golfers have competed in News of the World & Express Events
100,000+ database of active golfers
120 golf days stage-managed every year
Three dedicated websites:
Finals held each year in Las Vegas and The Bahamas

International Pairs stats:
Now in its seventh year as the largest competition of its kind for amateur club golfers in the world
Tens of thousands of club golfers taking part in hundreds of club events annually
Database of circa100,000 UK club golfers
Year round PR and marketing

Finals – main sponsor VisitScotland have committed long-term support as host nation sponsor until 2010. This year’s 36-hole televised UK final will be held at Carnoustie and St Andrews Bay. The event culminates in world final that has been held at Celtic Manor for the last two years.
International Pairs

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