Global Edition

Advertising Sales Veteran Joins Digital Caddies as Vice President of Advertising

9.13am 11th July 2013 - People

Ted Bradley
Ted Bradley

Digital Caddies announce that Ted Bradley has joined the company as Vice President of Advertising and Marketing. Bradley, a long-time media and marketing visionary with almost 20 years of experience, brings specific expertise selling advertising for digital out of home networks like The Players Network.

“We are extremely excited to have Ted Bradley join our team,” said Mike Loustalot, President of Digital Caddies. “His experience, reputation and strong media relationships should dramatically accelerate the adoption of our network by major brands and his track record of selling millions of dollars of ads will undoubtedly be a valuable asset for our company.”

Prior to joining Digital Caddies, Bradley was the Vice President of Sales and Marketing for the Roberts Media Network, a global media company that focuses on delivering advertising to the avid sports fan through multiple platforms. Bradley was key in building the Network from the ground up, including sales strategy, planning and execution.

In addition, Bradley has also been a long standing active Board Member of the DPAA (Digital Place-based Advertising Association) and CODACAN (Canadian Out-of-Home Digital Association). Both are not-for-profit trade organizations that exist to drive consistent growth for the digital out of home industry through collaboration among advertisers, agencies, place-based digital and video advertising networks and their suppliers.

“I have been successfully selling advertising for the digital out of home market for many years now and The Players Network is one of the best opportunities I have seen in my career,” said Bradley. “With an audience that is guaranteed to be one of the highest quality demographics in the marketplace (the golfer), the direct interaction between the golfer and the device and the dwell time spent in front of the screen, demand for ads on the network should be high. I am very excited about joining the team.”

Digital Caddies launched The Player’s Network tablet-based technology in early 2013. The free service (to qualifying golf courses) is installed on golf carts, connects to the web through a high-speed wireless network and improves golfers’ experiences by providing, instant and accurate yardages and other real time content that is specifically designed to promote interaction between the golfer and the device throughout their round. This content provides an excellent opportunity for golf course operators and advertisers to interact directly with golfers in ways that have never before been possible.

Digital Caddies was founded in 2003 and established a solid reputation and customer base using a low cost, easy-to-use, easy to implement GPS service. The company is now transitioning to a new business model by providing golf courses a wirelessly connected, android tablet-based platform that is installed on golf carts.

Digital Caddies

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