Abacus Sportswear, the Official Clothing Supplier to The European Tour and European Solheim Cup Team, appoints Golfers World as its new distributor in the Netherlands.
The company’s newly appointed sales duo of Marc Masser and Jilles van Oort aims to capture the attention of the 400,000 registered Dutch golfers with the bright and bold designs of abacus®.
Marc Massar said the Netherlands is a target market for the Swedish golf and lifestyle apparel company. He commented: “Technical and sporty products which provide the foundation of every abacus® collection, prove to be hugely popular among Dutch players, appealing to the active golfer.
Golfers World has represented some of the golf industry’s most recognisable brands over the past 25 years, while Massar himself, has been working alongside Abacus Sportswear for more than six years.
As an ambassador of the brand, Massar continued: “We have already seen a great response to the Spring/Summer 2014 range. Colourful and signature lightweight materials have been selling well, reflecting the great weather we’ve had so far this year, and in anticipation of the new season.
“Pre orders of the Autumn 2014 collection have also been promising. The colour scheme couldn’t be better for the Dutch market with the national blues, reds and monochrome shades shaping the collection.”
Commenting on the appointment of Golfers World, Sven-Olof Karlsson, owner of Abacus Sportswear said: “At abacus®, we pride ourselves on the best quality service. I am in no doubt that our customers in the Netherlands will benefit from the wealth of experience, knowledge and supporting material that Marc, Jilles, and Golfers World, have to offer.”
Abacus Sportswear has recently announced a licensee agreement with The 2014 Ryder Cup.
And Massar is enthusiastic about the new collaboration: “Every golf fan in the Netherlands is backing Joost Luiten for a place on the Ryder Cup team this September. If this happens, the buzz for the competition will take off and all eyes will be on the event in Scotland and Abacus Sportswear’s exclusive 2014 Ryder Cup collection.”
To purchase Abacus Sportswear’s exclusive 2014 Ryder Cup range, visit The Official Ryder Cup Online Shop www.rydercup2014.com
Abacus Sportswear www.abacussportswear.com