Global Edition

59club Rewards Excellence in the Golf Industry

9.54am 1st March 2013 - People

 

Sandy Jones, Chief Executive of the PGA & Simon Wordsworth 59Club CEO presents Alison Ainsworth, Senior Director of Golf, Leisure & Spa Operations Europe for Marriott Hotels with the ‘Golf Group of the Year’ award
Sandy Jones, Chief Executive of the PGA & Simon Wordsworth 59Club CEO presents Alison Ainsworth, Senior Director of Golf, Leisure & Spa Operations Europe for Marriott Hotels with the ‘Golf Group of the Year’ award

59club, the totally independent golf analysis business that measures service at many of the leading golf venues in the UK, has just hosted its third Annual Awards Ceremony to recognise ‘Service Excellence’ within golf throughout 2012.

The ceremony, held at The Belfry, was attended by most of the leading golf clubs, resorts and golf hotel groups in the country. In total, there were 36 awards presented on the night which are listed below.

The venues within the 59Club scheme, as a minimum, receive mystery ‘society/corporate golf day enquiry calls’ and ‘live green fee visits’ six times per year, ensuring that all ‘sales’ and ‘customer service’ standards are met and maintained across the entire year.

The Highlights were;

Four-time Ryder Cup venue The Belfry picked up the top honour on a night of celebration for the golf industry at the third 59club awards dinner. The West Midlands resort was named Best Venue – The Ultimate Golf Experience, after becoming one of the first five recipients to collect the new Gold Flag Award from 59club, a PGA official supplier.

andy Jones, Chief Executive of the PGA & Simon Wordsworth 59Club CEO presents 2 awards to Jim McKenzie MBE, Director of Courses at the Celtic Manor Resort – ‘Gold Flag Award’ and ‘Best Presented & Conditioned Golf Course’ for the 2010, host to the 2010 Ryder Cup
andy Jones, Chief Executive of the PGA & Simon Wordsworth 59Club CEO presents 2 awards to Jim McKenzie MBE, Director of Courses at the Celtic Manor Resort – ‘Gold Flag Award’ and ‘Best Presented & Conditioned Golf Course’ for the 2010, host to the 2010 Ryder Cup

Also receiving Gold Flags were Celtic Manor 2010, which was runner-up to the Belfry, StokePark, which was third, plus Wentworth and the Marriott Forest of Arden.

Ian Knox, recently appointed Director of Golf at The Belfry said: “To be named best venue is testament to the standards that are in place across the resort, as I recognise there are some very strong candidates in the category. To win this award and be recognised by the industry is an incredible honour and where we want The Belfry to be.”

Sandy Jones, Chief Executive of the PGA & Simon Wordsworth 59Club CEO presents 2 awards to Julian Small, CEO of Wentworth – ‘Gold Flag Award’ and ‘Best Greens’ for their Edinburgh course.
Sandy Jones, Chief Executive of the PGA & Simon Wordsworth 59Club CEO presents 2 awards to Julian Small, CEO of Wentworth – ‘Gold Flag Award’ and ‘Best Greens’ for their Edinburgh course.

In addition, 11 Silver Awards – the first time these have also been presented – were given to Formby Hall, a PGA branded facility, PGA Cup venues past and present in De Vere’s The Carrick on Loch Lomond and Slaley Hall. Other recipients were Marriott’s Dalmahoy and St Pierre resorts, Close House, Exclusive’s Manning Heath, The Vale Resort, Goodwood Golf, Broadstone and St Andrew’s – The Dukes.

The much sought-after Golf Group of the Year award was presented to Marriott resorts, the first time they have won it. Alison Ainsworth, Senior Director of Golf, Leisure & Spa Operations Europe for Marriott Hotels said “We were very happy to win this prestigious award which is testament to the effort shown by all staff across the group. The 59club mystery shopper feedback allows us to constantly monitor our service levels, this award recognises our commitment to consistently deliver a high level of customer service to all our golfers, in turn creating an exceptional customer journey from start to finish. It was a great night for everyone in the golf industry to be together and to be part of something which recognises the hard work and commitment that goes on in our industry, irrespective of who we work for”

Wentworth’s Edinburgh course was winner in the Best Greens category, with Celtic Manor 2010 named the Best Presented and Conditioned Golf Course. A further 15 awards were presented on the night acknowledging excellence and significant improvement in golf sales, golf operations, golf retail, golf membership, leisure membership, food & beverage.

Sandy Jones, Chief Executive of the PGA & Simon Wordsworth 59Club CEO presents 3 awards of the evening to Ian Knox, Director of Golf at The Belfry - ‘The Ultimate Golf Experience’, ‘Golf Flag Award’ and ‘Golf Operation Team of the Year’.
Sandy Jones, Chief Executive of the PGA & Simon Wordsworth 59Club CEO presents 3 awards of the evening to Ian Knox, Director of Golf at The Belfry – ‘The Ultimate Golf Experience’, ‘Golf Flag Award’ and ‘Golf Operation Team of the Year’.

Simon Wordsworth, a PGA Fellow Professional and founder of 59club, said: “We were recognising the excellence that is carried out day in day out at golf and leisure clubs across the UK.

“This has been a successful year for 59club with almost double the number of venues joining and a first venture moving overseas into Europe and the Middle East, whilst working on new staff training programmes with our existing venues.

“We launched the Gold and Silver Flag awards this year to highlight excellent service and standards, the venues that received them have really earnt the accolade as the tough criteria ensures success based on clear and specific evaluations only – definitely not a personal ‘opinion’ in sight. We worked really hard to develop non-subjective criteria that are transparent and open to all to create the only true venue rating system that covers the entire experience including course attributes. Amongst others it gives credit for on-site dining options, on site accommodation options (resort only), retail space and custom fitting options, number of staff holding further education qualifications relating to the golf operation, practice facilities including long, short and putting, on-course service offerings such as powered vehicles and F&B, caddy services (resort only), standard of changing rooms, on-course yardages and last but not least the standard of tournaments that a venue has previously held. Additional criteria targeted at “members clubs” covers tee time reservations, member’s communication plans, events, club mark accreditation etc……

“Our flag award system will be comparable worldwide and is transferable cross border and culture with hopefully the first awards to overseas venues in May 2013.”

Award winners in full

Gold Flag – Ultimate Golf Experience

Winner:            The Belfry

Runner up:        Celtic Manor Resort

Third Place:      Stoke Park

The Golf Group of the Year:

Winner: Marriott

Nominated: Leaderboard & De Vere

Gold Flag Awards

Winners are:  

The Belfry, Celtic Manor Resort, Wentworth, Stoke Park & MarriottForest of Arden

Silver Flag Awards

Winners are:

Marriott Dalmahoy, Exclusive Mannings Heath, Goodwood, Broadstone, DeVere The Carrick, Formby Hall, Close House, The Vale Resort, De Vere Slaley Hall, Marriott St Pierre, The Dukes St Andrews

The Best Conditioned and Presented Golf Course of the Year

Winner: Celtic Manor 2010

Nominated: Wentworth – The Edinburgh Course &The Belfry – The Brabazon

The Best Greens in Golf

Winner: Wentworth – The Edinburgh Course

Nominated: The Belfry – The Brabazon & Celtic Manor 2010

The Golf Operations Team of the Year

Winner: The Belfry

Nominated: CelticManorResort & MarriottForest of Arden

The Golf Sales Team of the Year

Winner: De Vere Slaley Hall

Nominated: De Vere Carden Park &De Vere Oulton Hall

The Best F&B Experience

Winner: Stoke Park

Nominated: The Dukes St Andrews & Macdonald Linden Hall

Best Presented and Tastiest Food in Golf

Winner: MarriottTudorPark

Nominated: Exclusive The Manor & Newark GC

The Friendliest and Warmest Atmosphere in Golf

Winner: Exclusive The Manor

Nominated: Carmarthen GC & Goodwood

The Best Golf Retail Experience

Winner: Marriott WorsleyPark

Nominated: Close House and De Vere Slaley Hall

The Golf Membership Sales Team of the Year

Winner: De Vere Carden Park

Nominated: De Vere Dunston Hall

The Leisure Membership Sales Team of the Year

Winner: The Vale Resort

Nominated: De Vere Dunston Hall

Most Improved Golf Sales Team

Winner: Altonwood Woldingham

Nominated: Stoke Park and The Belfry

Most Improved Golf Operation Team

Winner:  Altonwood Woldingham

Nominated: Windlesham and GaronPark

Most Improved Golf Retail Experience

Winner: Newark

Nominated: GaronPark and Exclusive Mannings Heath

Most Improved F&B Experience

Winner: Marriott St Pierre

Nominated: Altonwood Woldingham & Leaderboard Sandford Springs

Leading individual Golf Sales Performance

Winner: Stoke Park – Emma Ansell

Nominated: De Vere Slaley Hall – Alan Foley and De Vere Herons Reach – Rachael Slack

Leading Individual Performance by a Golf Operation Team

Winner : The Belfry

Nominated: Marriott Breadsall Priory and MarriottTudorPark

59club www.59club.com

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