Global Edition

Zerofit launches baselayer range in UK, Europe & US markets

10.21am 1st November 2021 - New Products

Zerofit baselayers are now available for golfers in the UK, Europe and North America to purchase following the launch of the Jaoanese performance brand’s product range in these regions.

Designed to combat cold weather, while also featuring built-in stretch, Zerofit’s award-winning Zerofit Heatrub Ultimate (£55and Heatrub Move (£40) baselayers are ideal companions when out on the course or on the driving range in wintry conditions.

Founded by in 2005 by Japanese entrepreneur and keen golfer Koji Higashi, the Zerofit brand’s Ultimate Baselayer has been independently tested and proven to be five-times warmer than leading competitors. The Boken Institute in Osaka tested the heat retention of the Zerofit Ultimate and gave it a rating of 0.78: a standard baselayer would have a rating of 0.1-0.14, while a sweater would have a rating of 0.3, and the Ultimate has been designed to work best in a temperature range of between -10°c and +10°c.

Technologically enhanced heat threads inside the garment are activated through movement, gently brushing against the skin to generate heat instantly. Unlike most other baselayers, the Ultimate does not work based on ‘compression for heat’, so not only does it provide greater warmth for golfers, they also don’t feel restricted by an inability to move or swing freely.

One consistent criticism of some baselayers is that they are often too tight – this simply is not an issue with the Ultimate. The Heatrub Ultimate Leggings (£55) perform in the same way as the top and are popular addition for many consumers who want to be warm on both the upper and lower body.

The Move baselayer – which has been independently tested and proven to be twice as warm as a standard product – features a 45% polypropylene construction on the inside of the baselayer and a hollow polyester shell that combine to regulate body temperature so that as your round or range session goes on, you don’t overheat in the conditions.

The construction removes sweat from the skin and the hollow polyester design and ‘LABO’ fabric ensures it evaporates off the surface of the garment quickly, so the unpleasant experience of cold sweat lingering on the body never materialises. The Move works best in temperatures between -5°c to 12°c Celsius (23° Fahrenheit and 54° Fahrenheit).

For more details on the Zerofit range, visit www.zerofit.co.uk.

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