Global Edition

XXIO launches new Prime range

9.22am 22nd March 2023 - New Products

Premium Japanese equipment brand XXIO is launching an all-new range of woods, hybrids and irons that are specifically designed to offer enhanced distance and forgiveness for golfers with slower swing speeds.

The new XXIO Prime range comprises driver, fairway woods, hybrids and irons, all of which are designed to provide exceptional forgiveness and put less strain on the swing via improved aerodynamics and the use of lightweight premium materials.

The XXIO Prime range is designed for men, while there is also a XXIO Prime Royal Edition range of clubs for men and women. Each option offers exclusive materials and specific performance features that accentuate the swing with remarkable ease and ultralight feel.

“Crafted for golfers who’ve lost some speed over time but are still looking to add distance and maintain accuracy, this new XXIO Prime delivers,” said Sean Hanafusa, CEO and Chairman of Dunlop Sports Europe. “This innovative design is created with lighter components in the driver, fairways, and hybrids, delivering more MOI for straighter, more powerful distance. To further help with swing speed, we included Weight Plus technology, which counterbalances and stabilizes the club, creating a more efficient path, more consistent contact, and greater ball speed.”  

Key Technologies

 · Rebound Frame: Featured on the driver, fairway woods, hybrids and irons, Rebound Frame uses an alternating pattern of stiff and flexible zones designed to transfer more energy into the golf ball at impact for increased ball speed and distance on every strike.

· Weight Plus Technology: Places extra weight at the butt end of the shaft to stabilize the club path for faster, more consistent swings. Concentrates more weight towards the grip reduce the amount of force required to lift the clubhead and guide it to an ideal swing position. 

· ActivWing: Uses aerodynamics to stabilize the clubhead in the beginning of the downswing, tightening the impact pattern and optimizing the face angle for better contact without sacrificing swing speed.   

· Super-TIX 51AF Titanium Face: Each Driver and Iron is made of Super-TIX 51AF Titanium, an incredibly strong yet lightweight alloy for thinner faces that flex more and add ball speed to every shot.

·  SP-1200 Shaft: Premium SP-1200 shafts are constructed with high-performance carbon fibre and an advanced resin matrix, resulting in lightweight graphite shafts with the optimal balance of strength and flexibility. 

Pricing

XXIO Prime
Driver: £949/€1,099
Fairway Woods: £629/€729
Hybrids: £439/€499
Irons (7-PW): £1,279/€1,499, Single Iron: £376/€376

XXIO Prime Royal Edition Ladies 
Driver: £1,199/€1,329
Fairway Woods: £729/€829
Hybrids: £499/€569
Irons (7-SW): £2,079/€2,399, Single Iron: £347/€400

The XXIO Prime range will be available at retail from April 15, with the XXIO Prime Royal Edition is on sale from April 29.

For more information visit, eu.dunlopsports.com

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