Global Edition

Wilson Unveils New Duo Soft+ Ball

9.00am 14th January 2020 - New Products - This story was updated on Wednesday, January 15th, 2020

Link to GolfEnvironment.org

Wilson has added Velociticor technology to its new Duo Soft+golf ball that replaces the original DX2 Softversion – making it the world’s softest and longest, 35 compression two-piece golf ball on the market.

The new technology within the Duo Soft+incorporates advanced materials to extract and amplify every ounce of power from a player’s swing to provide greater distance and exceptional feel with every shot.

“We wanted to keep the same consistency and reliability that the DX-brand was renowned for in Europe, but add the new technology we have developed in the Wilson Innovation Centre in Chicago,” said Frank Simonutti, Global Director of Golf Ball Innovation at Wilson Golf. “Our research found when using a driver, the initial velocity of the new Duo Soft+ball increased by two miles per hour. We then repeated the test using a 7-iron and the results were equally impressive, beating some of the more expensive premium balls on the market in distance.”

Available in a gloss white for men (red logo) or women (aqua), the Wilson Staff DUO Soft+ball is goes on sale at the end of January with an RRP of £19.99/€23 per dozen.

Wilson Staff Duo Optic offering more distance and featuring brighter colours than its predecessor.

Built with a smaller core and designed with a semi-translucent highly visible and colourful matte cover – which minimises sun glare off the cover at address – the new DUO Optic is longer and even brighter than the previous model to ensure the ball can be easily tracked in-flight or found on all types of ground.  Featuring a soft, highly resilient polybutadiene core, it is designed to provide exceptional feel and straighter shots from tee to green.

“Wilson was the first brand to launch a low-compression matt finish coloured ball and theOptixrange has gone from strength to strength ever since,” said Simonutti. “The new colours are not only easier to see in all conditions, but the core and technology used ensures exceptional feel and straighter shots,” he added.

Available in matt red, yellow, orange and green options, the Wilson Staff Duo Optic will be at retail at the end of January and comes with an RRP of £19.99/€23 per dozen.

Link to GolfEnvironment.org
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