Global Edition

Visage System at Top Abu Dhabi Courses

7.27am 27th August 2010 - New Products

Abu Dhabi Golf Club, host to the European Tour’s Abu Dhabi Golf Championship, and the Saadiyat Beach Golf Club are the first courses in the UAE to add Club Car’s new Visage mobile information system, which help course managers address critical revenue and expense needs while enhancing their customers’ satisfaction. Both courses are managed by Troon Golf, the world’s largest golf management company.

Club Car, the world’s largest manufacturer of electric vehicles, introduced the Visage system earlier this year. Visage is a joint development of Club Car and GPS Industries LLC.

“As two of the leading courses in the Middle East, we are delighted to add Visage to our Club Car fleets at these highly respected facilities,” said Gary Michel, president and CEO of Club Car. “Visage broadens the role of the golf car by making it the delivery mechanism for technology tools and services that help courses operate more efficiently and make the game more enjoyable for golfers.”

Visage helps course managers increase revenues, lower operating expenses, manage their fleets and improve customer satisfaction.

Visage features two-way cellular communications that allow golfers to contact the course’s food and beverage facilities during their play. Real-time positioning keeps course managers aware of each group’s course location, making marshals more effective and improving pace of play. The system also limits golf car access to predetermined areas of the course, such as ground under repair, which can reduce labor time and the costs of mowing, roping and signage.

The system puts a robust set of features and benefits at the fingertips of golfers, including intuitive, touch-screen technology. Enhanced graphics of each hole feature 3-D flyovers with audio (similar to network television coverage), tee-shot distance stats and scorecard and tournament management features that make it easy to keep up with scores of other players during a competitive event. Visage’s ability to lock down the fleet at night limits the threat of vandalism and theft.

The installation of the Visage system to 100 Club Car vehicles at Abu Dhabi Golf Club and 90 units at Saadiyat Beach Golf Club, Abu Dhabi’s first-ever beach front golf course, proves Club Car’s continued commitment to delivering the highest quality vehicles to course managers and golfers.

Club Car

GPS Industries

 /  /  /  /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here