Golf apparel brand TravisMathew has launched a new online sales website – eu.travismathew.com – to support the growth of its business in the UK.
Since the brand was introduced to the UK market two years ago, following its acquisition by Callaway Golf, it has gone from strength-to-strength, building a strong network of stockists with some of the UK’s most iconic golf courses and resorts. The brand has also made a number of significant tour professional signings to support its growth, including Jon Rahm, Adrian Otaegui and Max Kieffer.
Commenting on the launch of the new website, Stewart Clare, TravisMathew’s Regional Sales Manager EMEA, said: “In many ways, the global pandemic has transformed the retail landscape for everyone. We are now simply giving our customers the choice of either shopping online or, alternatively, visiting one of our trusted stockists, allowing them to engage with us however they wish.”
“Our new online sales platform not only gives TravisMathew fans the opportunity to browse and buy at leisure, which from launch also includes free shipping on all orders for registered users, but it also gives customers a ‘deep dive’ into the heart of our brand, giving access to a host of interesting stories, insights, and imaginatively created content from inside the TravisMathew world.”
Prior to its UK launch, TravisMathew has been a major apparel success story in the USA, each seasonal collection drawing inspiration from the Southern California culture and lifestyle, blending technical performance, innovative design, functional comfort and superior style. The brand has quickly become renowned for its use of soft, lightweight fabrics designed for ultimate wearability for work and play.