Global Edition

Toptracer boosts growth potential with handheld app launch

3.37pm 28th January 2019 - New Products - This story was updated on Monday, January 28th, 2019

Toptracer, the world’s leading ball-tracking technology, unveiled a new mobile-based handheld solution at last week’s PGA Merchandise Show that allows uncovered driving ranges to capitalize on the revenue-generating benefits of Toptracer Range technology.

This latest breakthrough is designed to remove barriers for Toptracer installation at facilities without covered structures, as the handheld option allows customers to simply download a free app on smartphones or tablets, which displays data on every shot hit.

This will enable virtually any facility with a driving range to be turned into practice and entertainment destination. Friends and family can compete in a variety of games or play virtual golf on simulated courses, a convenient way for beginners to experience golf in a low-pressure environment, while the app can also be used for coaching, as well as self-assessment.

Using cameras mounted around the facility, Toptracer Range technology displays an array of details on each shot – including distance, speed, launch angle, shape and more – to either in-bay screens or the new handheld app. The Toptracer team works to tailor solutions based on a facility’s budget and available space. Early adopters are reporting substantial gains in customer traffic, dwell time and earnings through increased expenditure on range balls, lessons, equipment, and food and beverage.

“Over the past year, our business has grown to five times the size it was in early 2018, as there are now more than 100 Toptracer-enhanced facilities in 16 countries worldwide,” says Ben Sharpe, President of Toptracer Range. “This is just the beginning, as Toptracer Range has the potential to both grow the game by attracting active and latent golfers, as well as help facilities maximize profits.”

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