Global Edition

Titleist rolls out next generation AVX Ball

2.00pm 22nd January 2020 - New Products

The next generation of Titleist’s AVX golf ball is designed to fly faster and longer, with increased short game spin, for golfers who prioritise distance and extremely soft feel.

First introduced in 2018, following a four-month testing process, AVX was developed as a performance alternative to sit alongside Titleist’s Pro V1 and Pro V1x models – offering the lowest flight, lowest spin and softest feel of the three premium performance offerings.

The new AVX features a larger core and a redesigned casing layer than its predecessor for longer distance

From core to cover, every piece of the new AVX ball has been reengineered to deliver improved total performance from tee to green.

Frederick Waddell, Titleist’s senior golf ball manager, said: “In our ongoing discussions with golfers, we are constantly meeting players who tell us, ‘AVX is the ball I’d been waiting for’. At the same time, we’ve been able to lean on those golfers to better understand how they experience AVX and what we can do to help them shoot lower scores.

“The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around the green, and delivers even more of the incredibly soft feel that golfers love about this product.”


– A larger, reformulated low compression core works in combination with a redesigned high flex casing layer to deliver greater ball speed and low long game spin for more distance, as well as offer softer feel.

– A new, thinner cast urethane cover delivers increased spin and control for improved greenside performance.

– Unique Catenary Aerodynamic Dimple Design delivers a piercing, low trajectory while providing a consistent ball flight on all shots.

Offered in white and high optic yellow, the new AVX ball will be at retail from February 7. RRP: £52 for 12.

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