Twenty years after it launched the very first incarnation of the Pro V1, Titleist has unveiled the latest generation of the world’s best-selling golf ball.
Promising longer distance, more greenside spin and control, and softer feel, it also offers higher ball-to-ball consistency.
Performance gains have been achieved with a new softer compression core, a more flexible casing layer, a softer formulation for the urethane cover, and a more aerodynamic dimple layout which is specific to each model.
On the Pro V1, the number of dimples increases from 352 to 388, while on the Pro V1x it goes up to 348 from 328. Titleist tested over 60 different dimple patterns to find the one that maximised distance and flight consistency.
As with previous iterations, the Pro V1 flies lower than the Pro V1x, with a more penetrating ball flight, and offers a slightly softer feel.
Seeding of the new balls began on the professional tours began towards the end of last year, with Brian Gay winning for the first time in seven years after switching to the new Pro V1 ball in November, while leading players, including Justin Thomas and Adam Scott, have already put the new versions in play.
They are offered in white and optic yellow, and have an RRP of £50 per dozen. They will be available at retail from February 5.
For more details, visit www.titleist.co.uk