Global Edition

Titleist introduces Vokey Design SM10 Wedges

2.50pm 22nd January 2024 - New Products

Titleist’s new Vokey Design SM10 wedges are engineered to produce a lower, more controlled flight with improved feel and maximum spin – advancing the performance of the game’s most played wedges through an unrelenting focus on Bob Vokey’s three keys to great wedge play: shot versatility, distance/trajectory control, and maximum spin.

SHOT VERSATILITY
Unlocking ultimate short game creativity and shot-making ability comes from playing a properly fitted wedge set, and Vokey SM10 wedges feature the most complete line-up of loft, grind and bounce combinations in the game to fit a variety of swing types, styles of play and course conditions. Playing the right wedge helps golfers achieve proper turf interaction and find the optimal strike position (grooves 2-5), resulting in a lower, more consistent flight with higher spin.
The T grind, one of the most played lob wedges on the PGA TOUR, is featured as SM10’s low-bounce lob wedge option. The 54.08M has been added to the line-up for players who prefer a lower-bounce, strong-lofted sand wedge.

DISTANCE AND TRAJECTORY CONTROL
Vokey Design SM10 wedges feature new optimised, progressive CG to achieve precision in distance and trajectory control. In the 46-52° models, the CG is lower for a better transition from the iron set and more consistent distance gapping.
The CG is also pushed out closer to the centre of the face, helping to eliminate excessive draw movement and provide a more solid feel, based on Tour player feedback and testing. In lofts 54-62°, the CG is moved up and forward, which provides lower trajectory and a squarer face at impact.
Loft-optimised CG allows for more consistent, controlled flight, better feel and tighter dispersion from the top end to the bottom end of a player’s wedge setup.

MAXIMUM SPIN
Vokey’s patented Spin Milled groove cutting process provides a scoreline that delivers higher, more consistent spin, wedge after wedge.
Vokey SM10 wedges feature TX9 grooves that are individually cut based on loft and finish: the grooves on the stronger-lofted wedges (46-54°) are cut narrower and deeper, while the higher-lofted wedges (56-62°) feature wider and shallower grooves.
A parallel micro-texture between grooves helps to maximize spin on partial shots, and a high frequency heat treatment is applied to the impact area, doubling the durability of the groove edge compared to untreated grooves.

PROGRESSIVE SHAPING, ENHANCED PROFILES
Vokey SM10 wedges are updated with progressive shaping by loft and consistent profiles to inspire confidence in every player. Lofts 46-52° feature a smaller profile and a straighter leading edge, while lofts 56-62° have a larger footprint and a more rounded leading edge for shot versatility.

CUSTOM FITTING
Fitting is an essential part of finding the optimal wedge setup. Golfers can get fit outdoors with a Titleist fitting expert or inside with the Vokey Wedge Fitting App on TrackMan and Foresight launch monitors. Golfers can schedule a Vokey wedge fitting at www.titleist.co.uk/fitting/golf-club-fitting.
Golfers may also experience the Vokey Wedge Selector tool on Vokey.com to help them select the proper loft, bounce and grind options for their swing and course conditions. It is recommended golfers visit their local Titleist wedge fitter to confirm the results. Visit the Vokey Wedge Selector tool at: https://www.vokey.com/tools/wedge-selector-tool.aspx.

SM10 wedges can also be custom ordered with a selection of shafts, grips, shaft bands and ferrules. For a complete list of options, visit www.vokey.com.

AVAILABILITY & PRICING
Available for fittings beginning February 15 and in golf shops from March 8, Vokey SM10 wedges are offered in three finishes: Tour Chrome, Jet Black, and a new Nickel finish.
A Raw finish is also available through custom order on WedgeWorks at Vokey.com.
SRP: £169 per wedge

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