Titleist, the #1 ball in golf, delivers best-in-class performance in its new NXT Tour, NXT Tour S and Velocity golf balls for 2016 through new core and cover innovations. New NXT Tour has been engineered for even longer distance, while new NXT Tour S offers its softest feel yet. New Velocity provides even more powerful distance with a more playable feel.
Every new Titleist golf ball model results from a rigorous R&D process rooted in golfer research and feedback, technological advancements, intellectual property leadership and comprehensive prototype testing and validation. Titleist’s precision manufacturing process ensures each new model delivers the superior performance, consistency and quality that golfers expect from Titleist.
“At Titleist, our goal is always to deliver the best performing product we possibly can, and what new NXT Tour, NXT Tour S and Velocity represent are the best performing golf balls in their respective categories,” said Michael Mahoney, Director, Golf Ball Product Management. “When we look at the results of our extensive robot and player testing, we are exceedingly confident that golfers will experience new Titleist golf ball models that outperform their competition and deliver on their meaningful performance improvements relative to distance, short-game performance and soft feel.”
New NXT Tour and NXT Tour S, its softer-feeling companion model, are high performance golf balls designed with advanced distance and short-game technologies to help golfers shoot lower scores:
New Velocity, reengineered with its largest and fastest core yet, produces explosive initial velocity for even more powerful distance:
Velocity’s proprietary LSX core technology delivers faster ball speeds for more distance on all full swing shots. The low-spin construction with leading-edge aerodynamics produces a soaring trajectory for remarkable carry and roll, while a new, thinner NAZ2 cover provides more playable feel in the short game.
More than 34,000 golfers from around the world participated in the white box testing and validation process for new NXT Tour, NXT Tour S and Velocity, with golfers receiving prototype golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D.
All new models are now available in golf shops worldwide.