Global Edition

 

Titleist Introduces New 818 Hybrids

3.13pm 4th September 2017 - New Products

The new Titleist 818 hybrids incorporate tour-proven Titleist driver technology to create the longest, most accurate Titleist hybrids ever – providing dedicated golfers with the performance and fitting precision for improved long-game shotmaking.

Available in golf shops worldwide beginning Sept. 29, the new 818H1 and 818H2 models utilise proprietary Active Recoil Channel 2.0, SureFit CG Weights and SureFit Hosel technology to deliver longer distance with a more playable trajectory and the most precise shot- shape customisation available.

Josh Talge, Vice President of Marketing, Titleist Golf Clubs, said: “We define hybrids as scoring clubs, not rescue clubs. That’s how our R&D group has been designing these clubs for years, and it’s the reason Titleist has become the clear #1 hybrid on the PGA Tour. The amount of technology we’ve engineered into 818 is unprecedented for the hybrid category, and will give golfers at every level the confidence to take dead aim from distances they never have before.”

Since their debut on the PGA Tour in mid July, 818 hybrids are now being played across the worldwide professional tours. At the PGA Championship, Jordan Spieth added a new 818H2 to his bag, seeking a long game option that would produce a higher trajectory for holding firmer greens and maintain performance from the rough. Russell Henley, Bernd Wiesberger and Andrew Johnston are among the players that have also put new 818 hybrids immediately in play.

From the middle of September golfers can experience the performance of Titleist 818 hybrids by attending a Titleist Fitting Event (including Titleist Thursdays), being held at hundreds of locations across the UK & Ireland. To find an event, golfers can visit: www.Titleist.co.uk/818

Stephanie Luttrell, Director of Titleist R&D Metalwoods Development said: “When building scoring clubs like 818H1 and 818H2, you have to think about distance in terms of playable distance. Playable distance is easy distance that launches high and lands soft. Improving that performance requires faster ball speeds, higher launch and a higher peak height of shot, which we achieved through our redesigned Active Recoil Channel 2.0 and improved MOI properties. Playable distance is also consistent distance that you can control.

“Having seen just how powerful the combination of SureFit CG Weights and SureFit Hosel was for players being fit into our 917 drivers and fairways, we knew that technology would be especially meaningful in shot making clubs like 818 hybrids, allowing players to optimise their ball flight and produce more consistent shot patterns. We’ve also made 818 hybrids even more forgiving, which is crucial to maintaining that playability on off-centre shots.”

818 Hybrid Availability:

  • Fittings for new Titleist 818 hybrids begin mid-Sept.
  • Available in golf shops worldwide beginning Sept. 29.
  • MSRP £255

Titleist www.titleist.co.uk

       

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