Global Edition

Titleist expands Wedgeworks range

12.03pm 9th July 2020 - New Products

Titleist has added to its Wedgeworks custom service in the UK with the arrival of the Vokey Design SM8 T-Grind, a model which already has a place in the golf bags of major champions Jordan Spieth and Justin Thomas.

This follows on from the recent addition of a purpose-built dedicated wedge ‘cell’ at Titleist’s European headquarters in Cambridgeshire, that allows the manufacturer to meet the growing demand for customised or unique bounce and grind requirements from the SM8 wedge.

Wedgeworks enables golfers to choose from a range of grinds, bounces, finishes and lofts to suit their game – in addition to personalisation options such as stamping, paint filling and hand grinding, alongside bespoke ‘BV’ grips and shafts.

The T-Grind offers a versatile low-bounce option in both 58 and 60-degree wedges. Ideal for a shallow angle of attack in firm conditions, it has proven popular with players in Europe, who are more often faced with links-style conditions.

Will Harvey, Tileist’s Vokey Wedge Technician on the European Tour, said: “I’ve had players say they feel like they can hit any shot with the T – the combination of the forward bounce for low pitch shots and the grind for the soft control shots is something needed with the vast amount of shots required on links or firmer course set ups.”

The new Vokey SM8 T Grind wedges

The latest addition to the SM8 range joins the Low Bounce K, which has been available in the UK since May, offering another low bounce option tailored to amateur golfers who favour a wide, cambered sole that provides maximum forgiveness on greenside shots and out of the bunker.

Also very popular on the PGA Tour, its combination of aesthetics and performance have already seen Adam Scott, Webb Simpson, Byeong-hun An, and Bud Cauley put it in their bags this season.

Ben Welch, Golf Club Category Manager, Titleist, said: “We are delighted to bring the Wedgeworks custom service to the UK. Already well-established in the US, this is not only an opportunity for our customers to take advantage of the breadth of performance the SM8 model range offers, but also to make each product personal to them. That is why we have chosen to invest in this new service and we look forward to golfers experiencing it for themselves.”

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