Global Edition

Titleist 913 Fairway Metals and Hybrids With More Performance

1.11am 17th December 2012 - New Products

Delivering more performance from both the turf and tee, the new Titleist 913 fairway metals and hybrids are built for more distance and control with the most precise fit available to all serious golfers. Developed from extensive player testing and advanced engineering, the 913F and 913F.d Low Spin fairway metals, and 913H and 913H.d hybrids are Titleistʼs highest performing, most comprehensive designs, featuring optimised launch with reduced spin for longer distance and precision fitting provided by Titleistʼs patented SureFit Tour adjustable hosel technology.

The 913 fairways and hybrids utilise a new SureFit Tour weight location on the sole of each club to help create distinct performance targets, all-around performance or lower spin with a penetrating flight. Golfers can select their models – 913F or 913F.d Low Spin, 913H or 913H.d – based on forgiveness or ball flight.

“The 913 line of fairway metals and hybrids represent another breakthrough in long game performance,” said Dan Stone, Vice President of Research and Development, Titleist Golf Clubs. “We’ve applied some of the same advanced design strategies used in building the new 913 drivers to create more distance potential and greater forgiveness with the fairways and hybrids, while making further advances in ball flight, looks, sound and feel. Add in the fitting power of the SureFit Tour hosel, and you have the highest performing adjustable fairways and hybrids in the game.”

“Golfers are always looking for more distance and control in their long game, but they also need versatility,” said Steve Pelisek, General Manager, Titleist Golf Clubs. “The 913 fairways and hybrids not only deliver better performance, they provide serious golfers with more options to dial-in their set composition to fit their long game strategy and the way they play the game.”

The 913 fairway metals and hybrids have found instant acceptance and success since the seeding and validation process began on worldwide professional tours. The new models made their debut on the PGA Tour in late August at The Barclays, where 15 new 913 fairway metals and hybrids were immediately put in play. The following week at the Deutsche Bank Championship, 21 new 913 fairways and hybrids were in players’ bags. Rory McIlroy won the event using 913F.d Low Spin 13.5º and 18º models. He won again the following week at the BMW Championship and added a third win with the new clubs at the European Tour’s season finale, the DP World Tour Championship. Player counts have continued to climb, as a total of five players have combined for eight wins playing the new 913 fairway metals and hybrids. That list includes Matteo Manassero who utilised the 913F.d Low Spin 13.5 º and 913H 17 º for his victory at the Barclays Singapore Open in November.

The new 913 fairway metals and hybrids will begin shipping to golf shops on 8th February, 2013 (913H.d models will be available by custom order from March 2013). In theUK the 913F and 913F.d Low Spin will have an MSRP of £215, whilst the 913H and 913H.d hybrids will carry an MSRP of £197.



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