Week 12 of the 2011 European Tour season saw the European Tour’s most accurate professional changing equipment to Nikon. Who is this person I hear you ask? Well Dion Stevens is his name and yardage books are his game.
DS International (Dion Stevens’ business) provides a very valuable service to the European Tour, every week his team travels the world producing 100% accurate yardage books for the players and caddies to use during the tournaments.
“When we were thinking about how we could get our products closer to the players and caddies on the main tours, the biggest challenge we had to overcome was the fact that you cannot use the Laser Rangefinders or any distance measuring device during competitive rounds of golf. This is when we had the idea to contract the person that the players and caddies trust to deliver them with the distance measuring device that they are allowed to use, the Yardage book.” said Roger Wolfe, Managing Director of YUMAX LTD.
“We contacted Dion Stevens and asked him if he would be interested in testing the new Nikon Laser 1000AS. At first he told us that he was happy with the product he currently had, right up to the point when he saw how compact the new Nikon product was. Since that day he has been delighted with the accuracy and quality of the new Nikon Laser 1000AS Rangefinder.”
The Nikon Laser 1000AS features Nikon’s exclusive First Target Priority algorithm which instantly gives the user the distance to the nearest target in the viewfinder even if there is a cluttered background. It also measures slope angle providing the accuracy the Tour Pros need to see on their yardage books. The unit is fully waterproof allowing Dion to measure his yardages whatever the weather is doing and it features an automatic light sensitive back light which helps Dion when he is out on the course late into the evening.
As the 1000AS features slope measurement it’s not legal for use in golf competitions, however the best selling Nikon Laser 350G features the same technology as the 1000AS but does not measure slope angle, making it perfectly legal.
Stevens, commented: “I earn my living producing yardage books for the best golfers in the world. These guys are incredibly demanding and they put their faith in my yardages every week, so I have to be 100% confident in the rangefinder I use. The Nikon Laser 1000AS is a world class product, in fact it’s the best rangefinder I’ve ever used.”