Global Edition

TaylorMade launches Response golf ball range

11.56am 18th March 2022 - New Products

TaylorMade has expanded its golf ball range for 2022 with the launch of the Tour Response and the Soft Response.

TOUR RESPONSE

Marketed as a ‘tour-level ball for the non-tour player’, the all-new Tour Response ball is a three-piece model that features the same dimple pattern offered in the company’s premium TP5 and TP5x balls to promote maximum carry distance. 

A cast urethane cover, which is 12% softer and 36% more flexible than the previous version, features a dual-radius dimple shape that is designed to decouple dimple volume from depth to optimise airflow around the ball during flight, reducing drag, optimising lift and promoting distance, while also retaining a soft feel and offering added greenside spin.

Like the TP5, the Tour Response also features a Speedmantle layer that surrounds the inner, 70-compression core to enhance ball speed off the face.

Mike Fox, TaylorMade’s Director of Golf Ball Product Creation, said: “The new dimple pattern paired with a cast urethane cover simply creates a softer version of a Tour-level ball made for the everyday golfer that is looking to reap the benefits of our tour proven technology at an affordable price.”

In addition to all-white and all-yellow models, TaylorMade has added a new multi-coloured striped design that is designed to aid alignment. A 22mm wide stripe around the entire circumference of the ball, which includes a thinner central black line, makes it very easy to line up putts, with proper strikes easily identifiable as the stripe rolls consistently to the hole, while off-centre strikes causes the stripe to ‘wobble’.

Fox added: “Tour Response already separated itself from the competition with overall materials and performance, but now with Tour Response Stripe it will also give golfers the feedback needed to boost their performance on the greens. We have seen many professional and recreational golfers take advantage of Clear Path Alignment in our pix golf balls, and now with the 360° design of Tour Response Stripe, alignment aid gets even easier for the everyday golfer.” 

Tour Response (white/hi vis yellow) and Tour Response Stripe have an RRP of £39.99/€48 per dozen.

SOFT RESPONSE

The Soft Response features a softer core and a re-engineered ionomer cover and is designed to give moderate swing speed players enhanced feel and green side spin while maintaining ball speeds and distance. 

The changes produce a softer ball with an overall 50 compression (versus a 60-compression rate in the previous generation). An added SpeedMantle layer in its 3-piece construction creates an efficient energy transfer at impact, resulting in a softer ball that enhances feel and maintains both ball speed and distance.  

A unique Extended Flight Dimple Pattern decreases drag and optimises lift, allowing the ball to stay in the air longer at lower speeds and lower spin rates. It completes a harmonious design, with all features working in unison to elevate performance for players with slow-to-average swing speeds. 

Fox said: “Normally if you go that much softer it is hard for the product to be as long as its prior generation, but we took advantage of the three layers of this product, which is unique at this price, to build up speed. In addition, Soft Response maintains game changing distance at an incredible soft feel to become a true game-changer in this category.”

Soft Response has an RRP of £29.99/€35 per dozen and is offered in white and high visibility yellow.

In related news...

GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.

Subscribe

Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here