Sure-Set, an innovative training aid designed to simplify learning the most important moves in the golf swing, is enjoying strong sales in the US following a retail partnership with Revolution Golf and The Golf Channel.
Invented by UK-based PGA Professional Dan Frost, Sure-Set went on sale just before Christmas in America and sold out in the first few hours of air-time.
Frost, whose invention was short-listed for the New Innovation Award at the PGA Merchandise Show in 2016, is delighted with the success of his product.
“I designed the Sure-Set to help golfers to take away the unnecessary complexity that is often the inhibiting factor when it comes to finding your ideal swing,” said Frost. “It’s just like putting the stabilisers on a bike, a child feels the ideal plane of the bike, creates a supported, proficient technique, repeats for a short period of time and then all of a sudden cycles effortlessly, automatically. This becomes the baseline for them to start to add skill.
“I like to think of the Sure-Set as the training wheels of the golf swing, creating a repetition-based routine that establishes a new player swing behaviour and allows the golfer to perform on automatic pilot always knowing it will be there if you need a quick reminder.”
Frost partnered with world-renowned Golf Channel presenter, and PGA Master Professional, Martin Hall, to demonstrate the benefits of Sure-Set to the wider global audience.
“I don’t know of a golfer that this product wouldn’t help,” said Hall. “The Sure-Set is a simple and brilliant product that trains both the backswing and downswing. There are many benefits to working with the Sure-Set – you’ll improve your fundamentals and add length and consistency by achieving a better turn, more width, strength, flexibility and range of movement. It’s undoubtedly a tool you shouldn’t be without – a faster, easier way to improve your golf swing.”
Sure-Set’s versatility has been a big factor in its success, as well as giving golfers instant feedback, it’s a brilliant warm-up tool and its size and weight allow it to be easily transported, helping golfers take the ‘little and often’ approach to practice, which is widely accepted as the best way to learning a new movement. That’s why hundreds of coaches, tour professionals and leading amateurs all around the world are using it.
“The Sure-Set travels with me to every tournament,” said former GB&I Walker Cup player and European Tour rookie Jack Singh-Brar.“I have been working with Dan and the Sure-Set since my England amateur days, and I have achieved a far greater level of ball control and swing consistency. My fairways and greens in regulation are the best they have ever been.”
Sure-Set is available to buy in the UK & Europe from www.sure-set.co.uk priced at £89, and for international buyers for $99 via
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.