Global Edition

Sundog filters the blue light handicap for golfers

9.50am 22nd May 2014 - New Products

Sundog 144100-BOLT-TrueBlue copy (1)Sundog Eyewear, the innovative high-tech sunglasses brand, has introduced a new range of stylish TrueBlue® glasses for golfers that not only block Ultraviolet rays, but filter harmful blue light for the ultimate in eye protection and greater accuracy out on the course.

Blue light – also known as ‘near UV’ – is the high-energy visible light that creates veiled glare in the eye and leads to visual fatigue, sometimes artificially produced by exposure to video and mobile display screens. The latest TrueBlue® lenses also provide golfers with 100% UVA/UVB filtration up to 400m to help avoid any long-term damage to their eyes.

“Blue light filtration is an exclusive Sundog technology that reduces glare significantly to give golfers a game-changing visual experience,” said Brand Manager for Europe, Matthew Hazelden. “TrueBlue® provides the ideal level of contrast, definition and colour balance for improved performance and long-lasting protection.”

Sundog’s TrueBlue® is the only non-prescription sunglass lens in the world to incorporate both melanin and ocular lens pigment (OLP) to enhance definition, reduce glare and refine protection from natural sunlight. Melanin is nature’s primary pigment for photo-protection from sunlight damage, while OLP is found in the lens of the eye to protect it from UV. Both limit the amount of blue light that can reach the retina in the eye.

There are nine different glasses in the TrueBlue® range, including the BOLT, complete with flow-through top venting and open bottom frame design, with adjustable nose pads and co-injected temple tips to prevent slippage and increase comfort. Each of the TrueBlue® sunglasses carries a RRP of £69.99 and comes with a complimentary pouch.

Sundog – which is celebrating its 30-year anniversary this year – is currently the brand of choice for several high-profile Tour stars, including LPGA star Paula Creamer, who wears the new TrueBlue® FAIRWAY sunglasses.

Sundog Eyewear


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