Srixon Sports, a world leader in golf ball and golf club technology, have announced the latest addition to their highly successful range of balls – the new Z-STAR Tour Yellow
The New Z-STAR Tour Yellow is being used by Srixon Staff Player Tim Clark and being tested by many other Contract professionals.
It provides all the current high performance benefits offered by the current Z-STAR + it’s much easier to see. Studies show that Yellow is the most visible colour in the visual spectrum and in all tests undertaken at every distance, the Tour Yellow was easier to see than a standard white ball.
It is the same principle that saw the change from white to yellow tennis balls in the 1990’s and anybody watching Tim Clark in the WGC Match play recently, will have noticed how much easier the ball was to see
At 275 yards, the Tour Yellow is spotted over 60% of the time compared to 21% with the white ball.
In addition, psychological studies have shown that Yellow / Green colours have a calming stress relieving effect on people and the company has combined the two colours based on these findings to tap into the player’s mind and expand the benefits of playing a better ball.
Srixon Sports has been the Number One 2 piece ball in the UK Market for more than 2 years now, with the AD333 being the Number One selling two piece ball. During 2009, the Company consistently had 20%+ market share according to the monthly Retail Audit undertaken by Sports Marketing Surveys Ltd.
The new Z-STAR Tour Yellow balls will have an RRP of £44 or €50 and will be available from all leading golf professionals and retail outlets from mid May 2010 onwards
Srixon Sports Europe, based in Alton England has been distributing premium golf balls and equipment since 2001 and is a subsidiary of SRI Sports Ltd. SRI Sports Limited is the number one golf club manufacturer in Japan and is one of the world’s leading patent holders in golf ball technology.
Srixon golf balls have won more than 150 Tour events worldwide in the last 4 years and are used by Jim Furyk, Vijay Singh, Robert Allenby, Tim Clark, Ryo Ishikawa and Miguel Angel Jimenez