Global Edition

Srixon Introduces The New Soft Feel Golf Ball

11.27am 4th August 2018 - New Products

Srixon®, a global leader in golf ball technology and innovation, announces the launch of the new Soft Feel golf ball. Available in Soft White™, Tour Yellow™ as well as a Soft Feel Lady model in Soft White™ and Passion Pink™, the new Soft Feel officially launches in the UK & Ireland on the 1st August 2018.

Now in its 6th generation, Srixon engineered the latest iteration of the Soft Feel specifically for golfers wanting to maximise distance and control with exceptional feel. Featuring a soft cover, innovative core and upgraded dimple pattern, the Soft Feel delivers all-around performance from tee-to-green at an unmatched price. Longer, Softer, Better, the new Soft Feel from Srixon.

“The all-new Soft Feel was designed to help players maximise their distance off the tee, while providing even better feel and control,” said Jeff Brunski, Vice President of Research and Development. “The latest generation Soft Feel accomplishes this goal, offering a lower compression ball for incredible distance, but a softer cover to provide that greenside performance all players crave. The Soft Feel provides all-around performance at an incredible value which really separates this golf ball from the rest.”

The key technologies inside the new Soft Feel include:

Independent Test Results:

Srixon worked with Golf Laboratories, Inc. to conduct independent, outdoor robot testing of the new Soft Feel golf ball against key competitors. The results show how Soft Feel provides optimal tee-to-green performance at an incredible value:

The new Srixon Soft Feel golf ball for men and women officially launched in the UK & Ireland on 1st August 2018, with an SRP of £24 per dozen.

Srixon https://www.srixon.co.uk/

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