Solex, a new sports-specific sun protection brand, has launched a crowd-funding page on Kickstarter today (November 1) that aims to help the product’s creators bring it to the wider retail market in 2024.
While most sun creams require the user to get their hands covered in the lotion, and potentially cause issues with club grips, Solex’s patented applicator makes applying sun cream, quick, even, and hands-free; negating the greasy feel associated with regular cream and aerosol products.
By simply twisting the cap and squeezing the product onto the skin, golfers are able to spread sun cream evenly using the applicator. Solex’s unique saddle-shaped design also ensures cream is distributed across areas that have been traditionally more difficult to protect, even when using a sun stick.
Solex’s sports-focussed design has been brought to market with ease of use in mind. Its integrated rope allows for the product to be clipped on to golf bag and placing it within easy reach throughout the round. Additionally, it removes any excuses from golfers for not regularly reapplying sun cream while out on the course – something that is essential for skin protection. The bottle’s ergonomic design also features a mirror on the base of the cap, helping golfers to ensure all cream has been absorbed by the skin.
Solex is planned for wider distribution into the global sporting market in early 2024, with the brand showcasing the product at the PGA Show in Orlando. A Kickstarter campaign has been set up, allowing golfers to buy into the brand before launch, and providing the opportunity to purchase the product at a competitive introductory rate.
Solex company director Peter Townsend commented: “We’ve been a lifelong advocate for golfers being more skin-conscious. With backgrounds in manufacturing, Solex is something that we’ve long wanted to bring to the market. We were adamant that the product would be easy to use, and we’ve spent the last two years refining the shape of the applicator to ensure it offers full coverage for users while out in the sunshine. We’ve already had a fantastic reception from some of the UK’s leading golf clubs and can’t wait to see the product in pro shops in 2024.”
The Solex Kickstarter campaign can be viewed here: https://www.kickstarter.com/projects/jaketownsend/solex-sunscreen-for-athletes-with-a-built-in-applicator
To learn more about Solex, and to sign up for updates about the Kickstarter campaign, visit: https://signup.solex.live