Global Edition

Shoes for the Nation

8.21am 23rd September 2009 - New ProductsRetail - This story was updated on Friday, September 25th, 2009

Lambda’s golf shoe is available in six different flag versions
Lambda’s golf shoe is available in six different flag versions

With Lambda’s new Imperia golf shoe, your playing partners will be left in no doubt as to your nationality. The Imperia is available in six different flag versions.

Lambda & Omega’s managing director, Paulo Freitas, said: “There is now a fashion in golf for national pride to be displayed at every opportunity. Naturally Britain’s Ian Poulter has been at the forefront of this with his Union Flag trousers, but you can also now get golf bags, pitchmark repairers and all manner of accessories carrying your national flag.

“Now, with the addition of the Lambda Imperia shoe, you can complete the ensemble. We currently offer a choice of six different flags – with more planned – which could make for some interesting fourballs…”

Combining the finest quality materials with the latest, innovative technology, Lambda’s classic-look golf shoes are functional and reliable, while remaining comfortable and fashionable – and are manufactured ethically.

While many big-name shoe brands outsource manufacture to Third World countries, all Lambda shoes are manufactured in Portugal, with materials sourced from within the European Union.

Freitas added: “Sourcing from within the EU enables us to manage the entire production process and ensure the highest quality from start to finish.

“At a time when we are all increasingly conscious of the need to cut down on the planet’s carbon footprint, we felt sourcing local materials and reducing the need for long-distance transportation of manufacturing materials and the finished product was essential. Hence the whole manufacturing process takes place here in Portugal.”

The hand-made Lambda range has a classic golf-shoe appearance, with fully treated water-repellent, Portuguese leather, but a special membrane inlay sole absorbs force to reduce the impact on knees, hips and back to make the game more enjoyable.

A unique treatment provides temperature-responsive waterproof protection and breathability, while the full leather lining produces superior comfort and an ethylene-vinyl acetate (EVA) insert and leather sock-liner provides shock absorption and cushioning.

Prices for the Lambda golf shoe range start at €119.


In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here