Global Edition

Smith chips in to beat breast cancer

2.14pm 11th March 2021 - New Products

PGA Professional Stuart Smith is chipping in to help Breast Cancer UK by giving the charity some of the proceeds from sales of the latest addition to his range of Heavenly Hybrid clubs.

Smith, an advanced PGA Professional based at Thetford Golf Club in Norfolk, has invented a club that is designed to help golfers when their ball is just short of the putting surface.

Known as the Chipper, the club comes in Breast Cancer UK orange and grey livery – the grip and clubhead is orange and the shaft is grey. In addition, the charity’s logo is featured on the shaft and the club’s head cover.

“We will give a generous donation to Breast Cancer UK from every Chipper sold,” said Smith. “A close relative has been diagnosed with the disease and we’re doing our bit in the battle to beat it.”

The Heavenly Hybrid Chipper

As well as supporting Breast Cancer UK, the Chipper has the potential to help golfers slash their scores by improving their short game.

“Many golfers struggle around the greens and even more so when there is a bunker in the way,” Smith added. “Most other chippers out in the market have a 37-40° loft, which is perfect for little bump and runs. But the Heavenly Hybrid Chipper has a 50° loft, which allows you to chip over bunkers and mounds with ease. The Chipper, like the others in the range is also 100 per cent shank-proof.

Commenting on the fundraising initiative, Breast Cancer UK CEO Thalie Martin said: “We are delighted that Heavenly Hybrid has chosen to support Breast Cancer UK through sales of its Chipper. This partnership follows our very successful Putt for Prevention campaign, which we launched in October 2020. Many golfers and golf clubs across the country participated in the campaign, raising money to help support our vital breast cancer prevention work.”  

She added: “The Heavenly Hybrid Chipper has been designed in our corporate colours of orange and grey, making it stand out, whether in the bag or on the golf course. We hope many golfers purchase and enjoy the club, which will help lower their handicaps, whilst generating much needed funds for our important breast cancer prevention work.”

The Heavenly Hybrid Chipper costs £79 and can be purchased by clicking here. To watch a demonstration video of the Chipper in action, click here.

 / 

In related news...

GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.

Subscribe

Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here