Global Edition

SKECHERS UK Partners with YUMAX Ltd

3.34pm 14th February 2014 - New Products

Skechers Performance Div logoSkechers UK & Ireland appoint YUMAX Ltd to manage the sales of Skechers GO GOLF into the UK & Ireland market. YUMAX Ltd and their team of agents will control all direct selling to the Golf Trade with distribution and Customer Service managed by the SKECHERS UK & Ireland business. YUMAX Ltd will also help manage the Marketing, PR and events for Skechers GO GOLF in the UK & Ireland.

Commenting on the new agreement Peter Youell UK & Ireland MD said, “I am delighted to be working with Roger Wolfe and his team at YUMAX Ltd. I believe his experience and connections in the Golf Market make them a perfect partner to work with as we bring Skechers GO GOLF footwear to the UK & Ireland. “

Featuring the multi award-winning performance innovations found in Skechers GOrun™ platform, Skechers GO GOLF brings a new level of lightweight comfort and style to the game in the shape of three new designs – Skechers GO GOLF Bionic™, Skechers GO GOLF and Skechers GO GOLF Drive. Skechers Performance own technological advancements in footwear offer incredible comfort and durability through a RESAGRIP™ OUTSOLE, RESAMAX™ CUSHION INSOLE, SEAMLESS WATERSEAL TECHNOLOGY and spikeless design engineered for more natural movement.

Skechers GO GOLF Bionic (RRP £109) offers the perfect combination of advanced technologies and progressive styling to elevate a golfers game. GO BIONIC ENGINEERING utilises a nature-inspired organic design, allowing your feet to move more naturally, with incredible comfort throughout an 18-hole round. A 4MM HEEL DROP design keeps your feet in a near neutral position to provide a solid foundation on every swing and support for your feet.

Skechers GO GOLF (RRP £99) blends a classically inspired look with modern innovations and high-quality materials for superior performance on the course. Unique to the Skechers GO GOLF shoe is it’s zero drop design and GO IMPULSE SENSORS, which improves stability by enabling your foot to stay lower to the ground for a solid foundation at address and gives increased traction control and responsive feedback to the wearer.

Finishing the range is the Skechers GO GOLF Drive (RRP £89), designed for summer golf. This sneaker style golf shoe is sure to be a popular choice for golfers who demand on-course performance blended with a fashionable, streetwear look. The Skechers GO GOLF Drive is available in three different styles, utilising different fabrics and colour schemes in each style to suit any golfers’ tastes.

 /  /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here