Scotland’s funkiest golf clothing brand, Royal & Awesome, has released its 2015 designs to the trade a month before they go on general sale.
The new lines were initially revealed on Facebook so the brand’s 150,000-plus followers were able to suggest names for the designs. And, in just a few days, it received more than 4,000 comments and suggestions for its five new trouser designs.
The new lines – ultimately named Trew Brit; Blue Plaid Trews; Back to the Fuchsia; Par-tee Pants; and Pars and Stripes – are now available for order by the trade through the brand’s distributor, with no minimum order requirement.
Brand director Graeme Smeaton said: “There is always lots of built-up demand for our new designs – last spring all three new designs were in the top-four fastest sellers – so we wanted to give retailers the chance to benefit from this demand. By buying now and promoting that they have our new designs, retailers should be able to get some ‘Awesome’ incremental sales to kick off their season.”
The Trew Brit is a red, white and blue diamond design which incorporates the Union flag, while Pars and Stripes is a diagonal designs inspired by the US flag. The Blue Plaid Trews sports – as the name suggests – a blue plaid, while the Par-tee Pants are largely black but with streaks of vivid colour reminiscent of disco lights. And, finally, the Back to the Fuchsia is a traditional diamond-style pattern based on shades of pink.
Royal & Awesome has been manufacturing its eye-catching apparel since 2012 and, in that time, has established itself as Britain’s brightest brand.
Its market-leading ‘Awesomes’ – the range of iconic trousers – were inspired by the heritage and history of the sport in the birthplace of golf and were designed to add a touch of fun and colour on the fairways. The range also includes shirts, shorts, hats and plus-twos, as well as women’s trousers, shorts and skorts, all in dazzling designs, and all ‘perfect for the pars and the bars’.
Royal & Awesome is also one of the most active golf brands on social media with more than 150,000 Facebook fans and closing in on 2,000 Twitter followers.
Royal & Awesome www.royalandawesome.com
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