Custom-engineered to offer milled putter performance, PING has launched four tour-validated models in a series of Putting Lab Design (PLD) putters.
The precision-milled putters are now available for pre-order at authorised PING retailers committed to selling premium, custom fit putters.
The PLD Milled line designs are fully machined from forged, 303 stainless steel and represent a combination of standard-setting favourites like the Anser and newer, tour-inspired models like the DS72, the choice of multiple-time winner Viktor Hovland. Each model requires more than four hours of milling time, precisely shaping every surface and radius to achieve the high quality and premium look expected in a precision-milled putter.
“The PLD Milled is an exciting addition to our putter line,” said PING President John K. Solheim. “We’ve identified a couple of our most popular models from the past and some newer designs that have attracted a lot of attention in the last couple of years. We’ve given the new putters a very clean, premium look to emphasise the precision process they undergo before they are ready for play. As we collaborate on new designs with our engineers and tour staff through the PLD programme, we’ll add new models to bring golfers the latest in tour-proven performance on the putting green.
“We established the PLD name several years ago as an extension of the PING Putting Lab, where we’ve have been fitting some of the top players in the world for more than 20 years. Several of our highest ranked players in the world rely on a PLD custom putter that was designed in collaboration with our engineering team.
“We chose this week to introduce the PLD programme at one of the game’s most important events and shine a spotlight on our success. Viktor Hovland, Tony Finau and Bubba Watson are just a few players who put their trust in a PLD model, each custom designed and built to their specific needs, but all engineered to win championships,” added Solheim.
As part of the PLD introduction, PING staff players at this week’s Players Championship will carry a PLD-branded staff bag and wear headwear featuring the PLD logo. The staff bags will be autographed by the player and later donated or auctioned off.
The PLD Anser, Anser 2, DS 72 and Prime Tyne 4 have an RRP of £399.
For more details, visit www.ping.com.