In a year that has seen significant market share gains for the company in several key categories, PING has announced further expansion of its award-winning product line, according to John Solheim, PING Chairman & CEO.
The new introductions include the K15™ Series, Faith® Ladies Series, S56™ irons, Tour-S™ wedges and Scottsdale™ Series putters.
“This launch is especially exciting because of the variety of products we’re bringing to golfers,” said Solheim. “From the super-game improvement K15s to the tour-proven S56 irons and Tour-S wedges, we’re reaching golfers of all abilities with our newest technologies. Our putter lines also promise to catch the attention of golfers for their bold new looks and exceptional performance.”
Two of the new products already have a major championship linked to their names. PING pro Louis Oosthuizen played the new S56™ irons and Tour-S™ Rustique wedges during his dominating performance at The Open. Both products were added to his bag in the weeks leading up to the year’s third major.
“We couldn’t have dreamed of a better story leading up to this product introduction,” added Solheim, who attended The Open Championship at St. Andrews. “Tour validation for new product is important to its success. When it’s used to win a major before it’s officially introduced, it has a tremendous impact.”
In addition to the blade-style S56™, the company also launched its first forged iron in more than 40 years. The Anser® iron (Available November 2010) carries the same name as one of the early models Karsten Solheim produced before he transitioned to the popular investment casting process. The newest version, launched in Japan earlier this year, is forged from 8620 steel with a tungsten sole that delivers feel with forgiveness.
“The new Anser® iron is very exciting for us,” said Solheim. “We’ve pushed the forging process to a new level and created performance not previously associated with a forged club. It’s a beautiful golf club that has created a lot of interest from golfers around the world.”
John K. Solheim, who leads the company’s product development efforts as Vice President of Engineering, believes the addition of the K15™ Series to the company’s market-leading G and i families will help golfers better determine the technology best suited for their games.
“Our current line is ideally segmented to appeal to every level of golfer,” he said. “The new K Series appeals to golfers who simply want to hit the ball straighter. We’ve focused a lot of the technology in that series toward helping golfers achieve that goal. The Straight Flight™ Technology concept is centered on equipment that brings golf shots back on line and back in play. The added benefit for many of those golfers is that a straighter ball flight goes further as well. With the combination of the K15’s technology and custom fitting, golfers will be finding their ball in the fairway and on the green much more often.”