Global Edition

Peter Millar launch Spring’14 Collection

11.28am 23rd August 2013 - New Products

Link to GolfEnvironment.org

Peter Miller collection2The Peter Millar Spring 14 collection is now being pre-booked with the focus on the Element 4 “performance collection”.

Whilst Peter Millar has been selling classic golf and lifestyle clothing since being founded in 2001 the addition of a complete performance layering system means that Peter Millar can fulfil the classic look in both natural and now performance materials.

The Peter Millar collection offers our retail partners the opportunity to make great margin on all of its range, whilst the end customer is getting the very best shirts, sweaters, layering garments & trousers on the market.

The Peter Millar “Element 4” concept was born from the need to not compromise style, keeping the classic Peter Millar look whilst providing the best technical performance on the market. The Summer Comfort shirts provide the ultimate in moisture wicking, keeping the wearer dry in hot conditions whilst providing an insulating barrier in the cold. Being lightweight and “easy care” the Summer Comfort shirt is perfect for travelling, it will look perfect straight from the suitcase.

Peter Millar knits shirts start at £22.00 so whether you want classic double mercerized cotton or the latest performance fabrics there is something in the collection for every level of retailer. Luxury Cotton/Cashmere blend sweaters start at £28.00, these stylist pieces are perfect both on and off the golf course. The Peter Millar signature ¼ Zip Sweater is a favourite both on the fairways as well in the office under a woven shirt.

2013 saw the re-launch of the ladies collection and it has already has been getting rave reviews and more importantly great sell though with our retailers. After this initial response we have taken on a dedicated sales representative to cover ladies throughout the UK & Ireland in 2014 and beyond. We want the ladies collection to stand out on its own, so rather than come in at the end of a men’s presentation we want to give it the attention it deserves. The ladies range offers both classic cotton pieces as well as Element 4 performance.

The Peter Millar collection can be found at leading golf clubs and resorts throughout the world and is worn by brand ambassadors on the PGA & European tour Brandt Snedeker, Bill Haas, Branden Grace & Harris English.

Peter Millar is an official licensee of The Ryder Cup and can offer the “exclusive” collection to all of its PGA professionals.

Peter Millar collection www.petermillar.co.uk

Link to GolfEnvironment.org
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