Premium Golf Brands (PGB), the owner of Green Lamb and Dwyers & Co, is delighted to announce that these two brands will be exhibited to the US market for the first time ever at this January’s PGA Merchandise Show in partnership with its North American representatives, Initmelle
Intimelle has been representing Green Lamb under licence to PGB in the region since last spring and was appointed to represent Dwyers & Co in the autumn of 2010. Response to the two specialist golf clothing brands has exceeded expectations generating over 500 orders for delivery in SS11.
Intimelle is a new partner of the Association of Golf Merchandisers (AGM) clearly demonstrating its credentials as a golf apparel expert in the region and expects to generate even more new business for the brands in North America. This is due in no small part to the impressive heritage and golf credentials shared by Green Lamb and Dwyers & Co in the UK and Europe.
“We know that our golf retail customers are looking for something different and both Dwyers & Co and Green Lamb offer great apparel collections that fit the bill,” comments Jay Silver, Director of Product Development, Sales & Marketing at Intimelle.
Grahame Jenkins, Executive Director of PGB adds, “We are really excited to see both Green Lamb and Dwyers & Co making their Orlando debuts. We took real care in choosing the right partner for these brands in North America because our brand heritage is very important to us and Intimelle has shown us that we made a wise decision. We are very confident that they will do an equally good job launching Dwyers & Co and Green Lamb’s latest collections in Orlando.”
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