Global Edition

New Services from KPMG and CMAE

10.20am 29th July 2010 - New Products - This story was updated on Monday, June 27th, 2011

KPMG’s Golf Advisory Practice in EMA (Europe, Middle East and Africa) has joined forces with the Club Managers Association of Europe to help golf course owners improve their operations and performance, plus value their businesses.

The new consultancy services have been launched as an increasing number of golf course businesses face the challenge of stagnant or declining revenues and profitability, while others look to refinance or put themselves on the market for sale.

Both KPMG, which has provided consultancy services to the golf industry in 40 countries for more than 10 years, and the CMAE, which offers professional training and qualifications for more than 6,500 club managers in 22 countries, say golf course owners will benefit by improving and optimising their current operations, or by gaining a better understanding of their current market value.

As part of the ‘Operational Quick Scan’, KPMG and the CMAE will supply specialist consultants to assess:

  • Membership strategy and model
  • Staffing and clubhouse operations
  • Food and beverage operations and customer service
  • Staff training and development
  • Golf retail and merchandise strategy
  • Revenue generation opportunities
  • Cost controls and business efficiencies
  • Golf course condition and maintenance strategy
  • Marketing plan

Based on the operational assessment, KPMG and the CMAE can offer strategic advice on how to improve business performance.

Andrea Sartori, head of KPMG’s Golf Advisory Practice in EMA, said: “Golf course businesses continue to face challenging economic and trading conditions and it is imperative that all owners and operators assess their current performance and implement the right strategies to ensure long term sustainability and success.

“By combining our knowledge and expertise with that of the Club Managers Association of Europe, we are confident we can make a genuine, positive difference to golf course businesses, whether it be optimising their operations, or valuing them for refinancing or for sale.”

For more information on KPMG’s and the CMAE’s new range of consultancy services, please contact: Mark Sandilands, tel+36 1 887 6542.

KPMG Golf Advisory Practice


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