Extensive research revealed that golfers with 15-plus handicaps make the majority of contact nearly ½” toward the toe, not on the club’s sweet spot. These new super game improvement irons are specifically designed to enhance the face speed in the area where those players need it most.
“With a concentration on developing technology that golfers really need, we created these industry-first wraparound slots on the toe to compensate for a very common mis-hit,” said Justin Honea, Senior Director of Research and Development. “New Idea irons are definitely our easiest to hit, with measurable improvements in ball speeds and forgiveness where players require it most.”
The new slot design creates a spring-like effect across the entire face, expanding the sweet spot. Compared to the industry-leading Idea a12OS Hybrid Irons, the New Idea Hybrid Irons provide 44% more ball speed on off-center hits and 24% more ball speed on flush shots, because of increased flex from the unsupported faces.
New Idea Hybrids
The standard set of the New Idea starts with Adams’ industry-leading hybrids (4-5-6) that feature the company’s Cut-Thru™ sole slots located behind the face, visible on the crown and sole of the clubs. The refined slot design generates increased ball speeds, higher launch and additional distance, most notably on off-center shots, compared to the company’s Idea a12OS Hybrids.
“These are our easiest to hit hybrids ever, period, as we continue to expand the sweet spot,” said Honea. “Hybrids are our specialty, so we take extra pride in improving ball speed and forgiveness for shots that challenge golfers the most.”
The hybrids also feature Adams’ patented upside-down shape that puts more surface area lower on the face of the club where golfers generally make contact with the ball. This creates a lower center of gravity that helps the ball launch higher, while reducing spin, for better distance results.
Transitional Hybrid Irons
A significant difference between New Idea Hybrid Irons and past models is the new wraparound slot technology. With transitional hybrid irons (7-8) in the set, these clubs bridge the gap between the hybrids and short irons. The 270° slots start from the heel area and cover the sole around the club head to the topline – allowing the unsupported face to flex for higher ball speeds and more forgiveness no matter where the ball is struck on the face.
“There’s tremendous emphasis put into transitional hybrid irons, particularly with the addition of the toe slot,” added Honea. “The wraparound slots allow us to seamlessly replicate the hot faces of our industry-leading hybrids.”
Completing the set are three scoring irons (9-SW) that help players focus on the target and dial in approach shots close to the pin. These provide the benefits of traditional cavity back irons, with the additional advantage of wraparound slots to keep off-center hits headed toward the green.
Complete Sets for Men and Women
Adams is well-known for its complete set offerings that present the company’s award-winning technology in an easy-to-purchase manner.
The New Idea seniors complete set includes a 460cc titanium driver designed for maximum forgiveness and distance through Adams’ patented aerodynamic shaping; a 3 and 5-wood featuring Cut-Thru slots on the crown and sole to create higher launch without increasing spin for longer carry distances; the New Idea Hybrid Irons with slot technology through the entire set (3-PW); a Yes!® Mallet Putter featuring C-Groove® technology for a better forward roll; and a stylish black and white cart bag with blue trim that includes abundant storage along with matching Idea headcovers.
The New Idea women’s complete set is available in two distinct colors with technology and set configurations specific to female golfers. The 12-piece package contains a titanium 12.5-degree driver, three fairway woods (3, 5 & 7) featuring slot technology for more ball speed and increased forgiveness, the New Idea Hybrid Irons (5-SW) with wraparound slot technology, and a Yes! Mallet Putter with C-Groove technology on the face for a better, more accurate and forward roll on the greens.
The New Idea Hybrid Irons ship to selected retail partners in November with an RRP of £599.00(£549.00 seniors set 5-6 Hybrid, 7-8 Trans Hybrid 9-SW) for graphite shafts (Mitsubishi Rayon Bassara Eagle Series 65g) and £499.00 for steel (True Temper Dynalite 85g). New Idea individual Hybrids will ship at the same time with an RRP of£129.00.
The New Idea complete sets for women and seniors ship inDecember.Both sets will have an RRP of £849.00
Adams Golf www.adamsgolf.eu.
#1 Hybrids on Tour claim based on 2012 usage on the PGA, Champions, and Web.com Tours, as reported by the Darrell Survey Co.