Global Edition

New G/FORE Umbrellas Will Go Down A Storm

10.02am 22nd September 2016 - New Products - This story was updated on Friday, September 23rd, 2016


Designer golf brand G/FORE will be in for a flood of requests after launching its attention-grabbing umbrellas.

After teaming up with Haas-Jordan, the manufacturers of the sturdiest and most dependable umbrellas on the market, G/FORE has added its own distinctive, light-hearted take with a series of designs featuring gloved hand gestures, which are bound to soak up the interest when the heavens open.

Having forged its identity on brightly-coloured, high-quality gloves and eye-catching footwear and apparel, its brollies have stayed true to these values of unique style and performance you would expect from G/FORE, even when looking to stay dry in a downpour.

When the weather is miserable, the outlook is rather more cheerful with a thumbs-up, a peace sign and…a hand signal which invites the wet weather to go on its merry way!

gfore-logoThe custom 62″ Haas-Jordan design features wind-vents on all eight panels, solid fibreglass ribs, black braided fibreglass shaft, slip-resistant ergonomic handle, and custom epoxy dome handle medallion.

The G/FORE brand, created by fashion-industry pioneer Mossimo Giannulli in 2011 – founder of the billion-dollar clothing company Mossimo Inc – has made significant strides in its first few years on the golf scene, adding some much-needed colour and humour along the way.

After Giannulli addressed his own frustrations in searching for colourful and functional golf gloves by introducing a full range in top-quality leather, its clothes have turned just as many heads in recent times with the trend-setting ideas.

And the umbrellas, which retail at £85, will keep users dry while creating another deluge of interest in the brand.

G/FORE founder Giannulli said: “At G/FORE, we like to combine cutting-edge fashion and technology with striking colours and designs. We like to stand out from the crowd and we’re sure these umbrellas will help us do just that.

“They have been well-received among the trade and consumers, who have understood they are supposed to be fun. But there is all of the quality and performance which are fundamental values we incorporate in everything we do.”

To view the brand’s full range of apparel, gloves, shoes and accessories, visit

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