Bridgestone Golf, the No. 1 ball-fitting brand, is introducing a brand new range of e-Series balls that combine its previous dimple technology with a revolutionary WEB pattern to deliver a more penetrating flight and extra distance.
The distinctive WEB Dimple Technology is the predominant feature on the new balls, with 226 unique dimples to maximise surface coverage combining with 110 Dual Dimples for consistent ball flight.
The new dimple configuration in the latest e-5, e-6 and e-7 balls produces 10% more surface coverage than previous models to retain ball speed for a sustained period after launch. It also helps to create an impressive flight trajectory at the ball’s highest speed mark and maintain lift as its velocity declines.
Golfers looking for higher flight trajectory are encouraged to use the e-5 ball, while the e-6 is designed to provide straighter flight and the e-7 a more penetrating ball flight.
“The e-Series range has been extremely popular in recent years, especially at live ball fittings, but the new models promise golfers an even better performance level,” said Steve Kettlewell, MD of Bridgestone Golf UK. “Each new ball has a distinctive characteristic designed to appeal to different players and address their individual playing needs from tee to green.”
The new version of the top-selling e-6 three-piece ball is the softest Multi-layer golf ball on the market, with a soft core for lower spin and straighter flight. Featuring a softer suryln cover, the e-6 is set to push the distance barriers for golfers looking to eradicate hooks and slices from their game. The popular e-6 ball is available in white, orange and optic yellow.
The latest e-5 two-piece model has a faster spin rate for higher flight, while the e-7 ball offers explosive pace and a piercing flight with a speed-enhancing three-piece construction.
All three balls come in striking new packaging and will have an RRP of £29.99 per dozen from March.
Bridgestone Golf www.bridgestonegolf.co.uk
View more stories about New Product Launches and latest list of Most-read stories