Global Edition

New biomechanics system at St Andrews Links Golf Academy

8.16am 15th December 2011 - New Products

David Watt from St Andrews Links Golf Academy working with a pupil on the system

A new biomechanics system developed by an Olympic athlete which monitors the movement of a golfer’s body as he swings a golf club has been introduced at St Andrews Links Golf Academy.

The electromagnetic system uses small sensors to detect rotational and translational movement of the segments of a golfer’s body during the swing.

The Advanced Motion Measurement (AMM) System is used by a number of top players on the PGA Tour. The system was developed by Stephen Cheetham and his brother Philip, an Australian gymnast who competed in the 1976 Olympics in Montreal. They founded AMM in 2003 to develop motion measurement products which can be used to improve the physical performance of athletes and to reduce the chances of injury.

The data from the swing motion measurement can then be fully analysed using TPI3D analysis software. The team of PGA professionals at theGolfAcademy, led by director of instruction Steve North, will use the system in their coaching programmes to deliver precise swing improvement tips for their clients. It monitors elements such as sway, lift and thrust, pelvis rotation, forward bend and side bend.

“This is an impressive system which will give us a great deal of useful data in terms of analysing clients’ swings and precisely identifying aspects they need to improve,” said Steve. “It captures over 200 different parameters of the swing which will enable us to zero in very quickly on areas of weakness and to monitor improvements in performance. We are focused on delivering the best coaching we can to our clients using instruction techniques tailored to the golfer’s requirements and utilising the most advanced technology available.”

The AMM system is the latest addition to an array of technology used in the Golf Academy including Trackman ball tracking system, SAM PuttLab, K-Vest, SAM BalanceLab, V1 analysis software and online platform.

The Golf Academydelivers coaching through its team of four PGA professionals and club fitting services through the Custom Fit Centre. Golfers of all abilities are catered for from beginner to professional and a range of programmes are available covering all aspects of the game.

St Andrews Links Trust www.standrews.org.uk

In related news...

GolfBusinessNews.com (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.

Subscribe

Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here