Designer brand G/FORE will be breaking new ground in golf fashion once again with its new spring/summer 2017 collection.
The progressive American brand, created by fashion-industry pioneer Mossimo Giannulli in 2011 – founder of the billion-dollar clothing company Mossimo Inc – has enjoyed a meteoric rise in its first few years on the golf scene.
And, in keeping with its growing reputation for bold innovation, the new collection boasts plenty of striking colour schemes, unique style ideas and trademark G/FORE boldness. But there is also a classical tradition at the heart of the collection, with a modern spin added to it.
The customary G/FORE focus on quality and the use of technologically advanced materials also remains at the forefront of the collection, to further enhance the brand’s standing.
The essential polo range has been updated with mercerised cotton fabric – which has stretch qualities and a slight sheen, with a hidden button down collar and covered placket.
The selection of zip-up knitwear is a smart new addition and, as men’s golf fashion explores new trends, G/FORE has added plenty of its own unique interpretations. A new version of the increasingly popular ‘jogger’ trouser has been introduced, while camo-print polos, slogan T-shirts and -skinny trousers also feature.
But G/FORE, which initially burst on to the scene with a unique footwear range, has stayed true to its own traditions with the new cruiser – a stylish loafer-style golf shoe – available for men and women. There are also two new versions of the high-top crusader shoes, which have been worn recently by brand ambassador and two-time US Masters champion Bubba Watson.
The brand has also established a reputation for producing fashion forward women’s clothing that caters for the young, stylish golfer, and this collection is set to build further upon that.
Highlights of the collection include a merino wool, open-gauge polo – a timely addition given the significant trend in women’s fashion for ‘preppy’ looking polos.
Following an extremely popular range of skirts in its maiden collection, G/FORE has updated the line with an elegant pleated skirt, which will add a touch of glamour to any outfit.
Giannulli, said: “We’re excited about this new collection and we’ve received an amazingly positive response so far.
“The cruisers have proved very popular and, as always, we’re proud to bring something different and exciting. We believe the whole collection offers variety, quality and our unique G/FORE style.”
The new collections also feature fine knitwear pieces throughout, crafted from luxurious custom hybrid yarns that are soft, lightweight and ideal for all-season layering.
G/FORE has recently joined the Trendy Sports Agency, which has started showcasing the collection at showrooms around the country. To find out more, contact Louis@trendysportsagency.com.