Bunker Mentality, one of Europe’s most fashionable golf clothing brands has launched its Spring Summer 14 collection under the marketing banner of ‘Modern British Golf’ with great success around the world. The brand has just passed its 10th year anniversary and believes that its unique view of the game of golf and its Britishness have made it a big success from Tokyo to Toronto.
Creative Director Robert Hart explained that “We are a British design led golf brand which differentiates us from the rest of the market. Customers love our use of colour and the design details which we give our clothing makes a much more ‘modern’ look, very different to the more classic brands…we don’t do Argyle patterns”. Bunker Mentality is defined by dynamic colour, graphic energy and attention to detail to create a new dress code for the modern golfer.
This is mixed with an irreverent sense of humour expressed in their t-shirt collection, a must buy at holiday resort golf clubs. “Holiday golf is a new niche that we have creating as Bunker Mentality has a strong lifestyle focus. Our customers recognise us as the brand that covers them on a four ball trip to Portugal with the lads, or with the family holiday to Florida. We have an exciting mixture of clothing that fits the modern golfers lifestyle” said Hart.
“This summer it’s all about ‘Modern British Golf’, in and out of the Bunker,” he continued. “Bunker Mentality is a brand for golf addicts, people with a love of the great game and who have a different mentality. The brand is distributed in 12 countries throughout Europe and the rest of the world. The company’s mission is to create clothing that can be worn ‘from first tee to last orders’ and its designers draw inspiration from popular culture and fashion.”
Bunker Mentality www.bunker-mentality.com
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.