Global Edition

Minimalism Maximised: ECCO Golf Launch Biom Zero

9.43am 29th January 2013 - New Products

Biom Zero Launch 002Danish brand ECCO – a leading global manufacturer of innovative footwear – announces the launch of BIOM Zero, its most minimal golf shoe ever, as a limited-edition style available for consumer purchases beginning in February.

Offered in two colors, BIOM Zero weighs less than 10 ounces, making it the lightest golf shoe ECCO has produced. Built atop the patented Street outsole featuring the ECCO dynamic traction system (E-dts), its unique, direct-injected construction showcases unrivalled flexibility and an exceptionally low profile. These combine to provide full-length foot support and a Natural Motion experience that benefits the wearer.

“Our brand has been heralded for redefining comfort and now we’re taking that to the next level,” says Michael Waack, Head of Global Golf at ECCO. “We named BIOM Zero after the zero heel drop, but also because it’s as close as you can get to a golf shoe that feels like wearing nothing and playing barefoot.”

Additional features and benefits of BIOM Zero, which retails for €160, include:

ECCO golf shoes are preferred by discerning players worldwide, and worn in competition by scores of Tour stars, including Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Stuart Appleby, Andreas Hartø, Belén Mozo, Gerina Piller, Caroline Masson and Line Vedel Hansen.

ECCO www.ecco.com/golf

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