Global Edition

Lynx to launch 2020 Collection at PGA Show

8.30am 20th January 2020 - New Products

Among Lynx Golf’s all-new 2020 collection, which is being unveiled at this week’s PGA Merchandise Show in Orlando, is a new junior range that promises to revolutionise golf equipment for younger players.

The family-owned British company will showcase its groundbreaking Junior Ai range just weeks after robot testing proved its driver and lighter ball combination to deliver more than distance than any other competitor in the junior category. Independent testing conducted by German-based T&K Golf Research recently showed that the Lynx Junior Ai driver paired with the Junior Ai golf ball outdrove the nearest competitor by an average of 50 metres.

The Ai collection (pictured right) offers proportionally differing club head sizes and weights across six height-coded sections. Each includes a driver, fairway wood, hybrid, irons, wedges, a putter and matching bag. As an example of how Lynx resized the clubs to benefit different segments of junior golfers, a 6-iron in the smallest blue section is 7% lighter and shorter than the next size up, the red section. Borne out of extensive research, coupled with the latest advances in Artificial Intelligence, the Junior Ai range includes re-tooled grips, heads, shafts, ferrules and hosels designed to be smaller, lighter, and sized to the proper proportions as the rest of the club.

“Beating other brands by up to 50 metres was a sensational result and proof that using adult-sized components in a child’s golf club – as many of our competitors do – does not give them the correct feel and weighting that they ought to have,” says Steve Elford, CEO of Lynx Golf.  “The design decision to downsize every single one of our components across the range and take into account a child’s strength development and increased swing speeds as they get older, stronger, and more confident,has been absolutely vindicated in these results.”

The launch of the brand’s AI junior range sits alongside the unveiling of the 2020 conforming model of its Prowler VT Driver with Switch FaceTechnology and significant new developments to its Predator clubs for men and Crystal clubs for women.

The Prowler VT Driver, which boasts removeable and interchangeable loft faces, which is now in full production after the prototype unveiled at last year’s PGA Merchandise Show created significant global interest. The result of nearly a decade of trials and testing, Prowler VT brings a new level of club customisation, as Switch Face Technology allows golfers to change the true loft of the hitting surface while keeping the clubhead square to the ball. This revolutionary driver is designed with an entirely removeable face that is secured to the clubhead via attachment screws – and different loft and lie combination faces are available.

 Elsewhere, the Lynx Predator range for men (pictured right) has been completely revamped and redesigned for 2020, with all-new new woods and irons. The Predator Driver is fully adjustable through 9-12 degrees and benefits from draw or fade option settings, while many golfers seeking the ultimate forgiving iron will be drawn to the new Predator irons.  With a deep cavity back, low CoG and wide soles right through to the long irons, these easy-to-hit clubs look superb and perform brilliantly. Beautiful copper/nickel Predator wedges in a black PVD or polished steel finish and in four lofts complement the irons and complete any golfer’s bag.

For women, the all-new Lynx Crystal range is redesigned throughout the bag. In a smart black/bronze design, a new super-forgiving driver is joined by three fairway woods (17°, 22° and 27°) and a 4 (23°) and 5 (27°) hybrid.

Lynx is also introducing the @ttitude waterproof bag range, with cart and stand bag options both boasting an array of premium features in a wide choice of colours.

All the new Lynx products are being exhibited at booth #1443 at the PGA Merchandise Show.

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