Lynx, the fastest-growing equipment brand in the UK golf market, has launched its stunning new Black Cat irons with a promise to redefine what is achievable in performance and price point.
With a pedigree stretching back into the 1970s, Lynx’s famous Black Cat marque has always been synonymous with superb styling and outstanding performance.
But Lynx Golf is about to set new benchmarks with its 2016 Black Cat irons, adding a truly exceptional retail price point of under £400 to clubs which ooze quality and are jam-packed with Lynx’s proprietary technology advancements – all of which are pioneered in the UK from its Surrey headquarters.
The new Black Cat irons were unveiled at The Golf Show in Harrogate and produced a stunning reaction. A carefully crafted 2-piece head includes a high-quality maraging steel face, variable face thickness and an Efficient Energy Transfer (EET) system alongside Lynx’s own twin-slot technology, first seen in its premium Boom Boom irons.
This winning combination produces superb feel, distance and control and with a RRP of just £389 (5-SW) Lynx believes the Black Cat is well and truly back.
Said Lynx Golf CEO, Steve Elford: “If I’m honest, I’m amazed at how much technology we’ve been able to introduce into the Black Cat irons and keep the price to a sensible level for most golfers.
“Over the past couple of years Lynx has become known for its innovation and this really couldn’t be more evident than in the Black Cat irons…not only because of the high build qualities, where materials like maraging steel have been used, but in our belief that game changing technology should be available to all golfers.”
The new Lynx Black Cat irons are available in a choice of eye-catching red or blue inlay livery and in TrueTemper 85g steel (RRP £389) or Lynx graphite (RRP £429) shafts in regular or stiff, with matching dual colour grips. An optional 4-iron and AW gap wedge are also available.
Lynx is dedicated to supporting ‘green grass’ Pro shop business, with more than 600 house accounts in the UK, and is dedicated to offering exceptional equipment for use by golfers at all skill levels.
It has a comprehensive Ladies range, underpinning its commitment to women’s golf and brings its new Junior range this coming season, 2016.
Lynx Golf www.lynxgolf.co.uk
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.