Fashion apparel brand J.Lindeberg is to introduce a bold new collection that is designed to combine ‘American spirit with athletic excellence’ and is timed to launch alongside the announcement of the USA teams for the upcoming men’s and women’s golf events at the 2024 Olympics in Paris.
The campaign to launch the USA GOLF Collection will feature talents such as Paris Hilinski, the celebrated US amateur golfer and social media influencer, alongside skateboarder and Olympian Zion Wright.
Together with the top American male and female golfers, whose names will be announced just after the launch, this elite group will represent the United States in Paris. The men’s Olympic golf competition is being held at Le Golf National in Paris and will run from August 1-4, followed by the women’s competition from August 7-10.
“At J.Lindeberg, we believe the ‘Red, White, Blue for Gold’ really embodies what it means to compete for the USA: performance, pride, and pushing limits,” says Hans-Christian Meyer, CEO of J.Lindeberg. “Our meticulous designs are made to not only meet the functional demands of golf but to do so with an aesthetic that speaks to the heart of American competitiveness and aspiration.”
The collection will hit stores and online platforms on June 3, offering fans a taste of athletic glory through fashion. Reflecting the iconic colours of the American flag across various designs that emphasize performance and style, each piece is crafted for outstanding performance, with innovative and stylistic flourishes that are uniquely J.Lindeberg.
Complementing the apparel launch, J.Lindeberg is orchestrating a sequence of culturally impactful events leading up to and during the Paris games. These engagements are designed to amplify the brand’s presence in the golf sphere and celebrate the largest sporting event in the world.
“With this campaign, we’re not just outfitting American athletes – we’re also hoping to immerse fans in the games spirit well ahead of the torch lighting in Paris this summer,” adds Meyer. “We aim to create a ripple effect of excitement that travels from our clothes to every individual cheering in the stands or at home.”