Global Edition

J. Lindeberg launches AW21 apparel collection

11.18am 4th August 2021 - New Products

Autumn/Winter 2021 takes another big step into the future for Swedish fashion brand J. Lindeberg as a pioneering leader in golf wear.

The collection is part of the concept ‘Aim Higher’, and continues around the theme of lightness, while offering more sustainable choices.

The  ‘Aim Higher’ collection is the first designed by the company’s new head of design, Neil Lewty, who was recruited from Hugo Boss Sportswear in 2020. It is defined by three main design stories – Gradient Tech, Active Mesh and The Elements.

“With this collection, we’ve taken our best performing pieces and extended their technical features,” says Lewty. “Similar to our fashion line, the golf collection presents contrasting fabrics, neutral and strong bright colours, and refined techniques to adapt to our surroundings while always adding a layer of aspirational design. Simply put, we aim higher.”

The result is a strong series with a determined, confident, active and sophisticated energy. The new innovations include a lightweight high stretch cotton pique – Cotton Elite, as well as Tech Wool and Soft Jersey Brushed with a softer, brushed interior. It also includes several new jackets, among them a fully taped, waterproof hybrid jacket with PrimaLoft padding. A new fit and elastic sleeve detail helps control the mid layers from moving around whilst swinging.

There are three main colour stories for women. The first is Navy, Light Grey, Croco Gray, Neon Yellow, Silver & White; the second included various shades of blue paired with pale pink and white. The third colour story is black, orange and white.

For men’s golf the first colour story is Black, Grey Camou, Silver, Neon Yellow and White. The second Navy, Navy Camou, Majolica Blue, Fancy Blue and White, while the third is Green, Green Camou, Treeline Green, Iceberg Green, Neon Yellow and White.

Another revolutionary step is the increased focus on sustainability. 80% of the fabrics used are BlueSign or Oekotex certified and the collection is entirely fluorocarbon PFOA and PFO free.

“Style and comfort is essential and has long been a part of the J.Lindeberg DNA, but as we move forward, an increased focus on sustainability is crucial”, added Lewty.

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