Global Edition

Innovative Golf121 app launches worldwide

7.17am 30th May 2013 - New Products

Golf121 websiteGolf121, the new tutorial platform is delighted to announce the launch of a cutting edge mobile application to the world for download immediately on iOS platforms.

The first of its kind, Golf 121 provides golfers with a personalised PGA professional video lesson direct to your mobile phone and offers services that other golf applications cannot.

Golf121 has three main functions that will enhance the way golfers play, improve and enjoy their game.

The Golf121 app invites players to send short films of their swing to be critiqued by a PGA coach in the form of a tailored/personalised video analysis delivered back within 24 hours. With each PGA lesson purchased, each player will receive a variety of practice drills and skills games to aid their coaching programme.

Golf121 also gives players access to scorecards for 34,000 courses worldwide, as well as access to a GPS enabled range finding device to assist on distance to target and other key reference points. Golf121 additional features include a personal profile which tracks their driving consistency and consistency of approach shots. It will also allow each user to generate a live leaderboard for their golfing group and the opportunity to connect with other golfers via its social feature.

John Robinson, CEO and Founder of Golf121 said: “We are extremely proud to have designed a product that offers a total coaching solution to golfers who want to improve their game without having to see a coach every weekend.

“The app is the first of its kind taking us worldwide hence, an exciting time to be part of Golf121 along with our partners, IMG and their Golf Advisory Division.”

Golf 121 has developed a strategic partnership with IMG to help promote the app in the marketplace. IMG Golf is perfectly placed to help Golf121 bring this innovative product to consumers.

Michael Pask, Senior Vice President of Golf & Academies, Sport Leisure and Tourism referenced the relationship with Golf121 when saying, “As golf moves forward the game is reacting to technology in different ways and we believe that the Golf121 Application is a fantastic tool for the modern golfer to utilise technology to improve their game.”

Golf121 will deliver a video golf lesson from a PGA Teaching Professional that will not only analyse your swing but more importantly, will show you how to practice, track your progress and compete against friends for less than ten pounds. The product is available in the iTunes App Store now.

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

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