Asher Golf launched their colourful, vibrant range of golf gloves in the States a couple of years ago and they sold like hot cakes from the word go. This year Asher Gloves became available in the UK for the first time and the story has been exactly the same. All gloves were trialled online for the first half of the year and sales were reassuringly fast-paced. “We placed an initial order to test the market and sold them all within a month with very little marketing” explains Grant Anderson, Director and co-founder of The Brand Clubhouse. “Since then we’ve ordered thousands more and we’re almost sold out again.”
The company has had to place a sizeable factory-direct order which is now in their warehouse ready to meet the expected volume of trade orders.
There are four distinct models in the 2014 line up, starting with the Chuck, which is a high quality all-weather glove with cabretta leather reinforcements. It’s available in ten vibrant colours and retails for £9.99.
Next in the line up is the Birdy which retails for £11.99. It features a fine quality AA full cabretta palm and Cooltech breatheable upper. There’s a bird on the middle finger which comes in really handy when your playing partners throw some banter in your direction!
The third glove is the Deathgrip, retailing for £12.99, which has a totally unique skeleton design on the upper and skull on the palm – there’s really nothing else like it on the market. The Deathgrip features a cabretta palm and finger reinforcements and breathable Cooltech upper.
The final model in the range is the Premium which is a full AA cabretta leather glove. It’s available in six stylish colourways – each one featuring three blocks of colour. The Premium is a very high quality glove aimed at the discerning golfer and like the entire range, is completely unique. It retails for £14.99.
“Golfers these days have sophisticated tastes and are getting tired of white or black golf gloves. The Asher range has something for everyone, but we must admit we were totally blown away with their popularity during our online trial” explained Rod Brown, Director and co-founder of The Brand Clubhouse. “We’ve proven there’s great market potential for Asher Gloves in the UK so now we’re making the entire range available to the trade with immediate effect. We’re offering great margins and a minimum order of only £100 + VAT with free shipping”.
To place a trade order the company has made it incredibly easy as it’s all done online. Simply fill in a short form to create an account, then once verified you can place an order for a minimum value of £100 + VAT and the gloves will be delivered free of charge. For more information and to place an order visit www.ashergloves.co.uk/trade
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