Global Edition

Honma introduces BERES Black Collection

3.44pm 21st June 2021 - New Products

Japanese premium equipment brand HONMA has introduced the limited edition BERES BLACK collection of clubs that combine premium performance with sleek jet-black cosmetics.

Designed for golfers seeking top quality clubs that incorporate uncompromising HONMA craftsmanship and performance, BERES BLACK offers stunning modern looks without compromising the timeless design of the brand’s most sought after product line.

Optimised for slow to moderate swing speeds, the BERES BLACK collection is comprised of beautifully shaped Drivers, Fairway Woods, Hybrids and Irons in the 3-Star Grade that incorporates the high strength, high elasticity M40X and T1100G materials in the hand-rolled ARMRQ shafts for efficient energy transfer and consistent ball-flight.

“Our ambitions to further expand the BERES brand are reflected with the introduction of the stealthy BERES BLACK collection that will appeal to discerning golfers across Europe,” said Tony Scott, Head of Marketing at HONMA Golf Europe. “The aesthetics of BERES BLACK are second to none and we fully expect the bold finish to be popular with golfers seeking something exceptional from their golf equipment, while at the same time opening up BERES craftsmanship and performance to younger golfers.”

All components of the BERES BLACK collection are hand-crafted and assembled by HONMA craftspeople in the same factory in Sakata to ensure every aspect of the golf club works in harmony for greater impact consistency.

The 10.5-degree BERES BLACK Driver features a Maximum Speed Slot design that delivers an explosive trampoline effect off the club face. Evolved slots, located close to the leading edge on the heel and toe, ensure that distance loss is reduced on off-centre strikes through a corrective gear effect. In terms of cosmetics, the club head is coated with a jet-black PVD (Physical Vapor Deposition) process for a striking finish. The club face incorporates a radial mole logo that is etched across the surface for a super-premium look at address.

Carrying similar design features as the Driver, the BERES BLACK Fairway Wood [#3 (15°) / #5 (18°)] and Hybrid [#4 (22°)] offer the superior performance demanded by golfers on long distance shots. Strategically engineered sole slot technology ensures long carries and tight dispersions are achieved, while a low and deep CG design delivers high launching ball flights.

The BERES BLACK Irons [#5-#11 / AW / SW] feature a 3D optimised L-Cup face design that promotes a more rounded leading edge and improved feel, along with a C-Cup structure wrapped around the toe to expand the sweet spot. Surplus weight is strategically placed on the toe and back of the heel to increase the MOI and ensure the CG is low and deep for increased launch. A thin ellipse face maximises flexion on strikes across the club face to deliver increased ball speed. The Irons are coated in a jet-black IP (Ion Plating) finish.

Each high performance 47g 3-Star ARMRQ shaft is meticulously hand rolled and painted in a jet-black gloss finish to deliver unrivalled performance and supremely eye-catching looks.

The BERES BLACK collection is available in limited quantities across Europe from June 25, with RRPs ranging from £495/€600 per iron to £1,149/€1,369 for the driver.


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